Advertiser Insights Lead

About Us

Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month.

We launched the Propel Marketplace to connect our ~10M users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We have strong product market fit, our users love our app, and our customers love that we have a significant reach and engagement with our users.

With a new General Manager at the helm, we’re shifting our focus to scaling our Marketplace. We’re looking for an Advertiser Insights Lead to own internal and external insights to drive revenue growth for one of our key verticals through defining key account strategy. This role presents a great opportunity to the right person who also is looking to stretch into management responsibilities.

Here's how you'll impact the company

• Partner closely with Customer Success and Business Development to grow revenue from our key accounts and establish best practices within your vertical
• Present recommendations to internal and external stakeholders to strategically grow our key accounts
• Become the subject matter expert for one of our priority verticals and define vertical strategy
• Lead on reporting and ad-hoc analysis
• Collaborate with the Data Science team to investigate and fix performance issues
• This role will initially be in an individual contributor capacity, but you may take on people management responsibilities within the next 6-12 months based on business needs

Requirements

• 4-6 years of experience in an analytically driven role (analytics, consulting, finance etc.). Experience in client-facing roles is a plus
• Ads experience preferred but not required; strong preference for candidates with experience on the Insights teams at ads publishers
• Passion for analysis – demonstrated proficiency in SQL and Excel. You’re excited by data-driven insights and enjoy translating them into actionable strategies
• Problem solving – you tackle ambiguity by applying first principles thinking to break the problem into manageable components
• Curiosity – you love learning the why behind observations and data
• Team player – you build relationships across teams and go out of your way to support your teammates
• Results oriented – you prioritize effectively and have a strong bias for action
• Humility and growth mindset – you’re looking to learn from our colleagues, users, and customers
• Mission alignment – you’re inspired to help fulfill Propel's mission of building modern, effective, and respectful technology for low-income Americans

At Propel, you'll enjoy

• Meaningful work and a strong shared sense of mission
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.
• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental and Vision options
• Other health and mental health focused benefits and perks
• Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC-based startups at our stage. Additionally, pay is not determined based on location. Compensation for this position includes base salary and a performance-based bonus. The expected base salary for the role is $105,000 - $135,000. The bonus is a combination of individual and team revenue performance. The total on-target earnings (OTE) is $115,500 - $148,500. There is potential for a larger bonus if individual and/or team revenue targets are exceeded. Equity and excellent benefits come with this position as well!

Additional Considerations:

• We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
• We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
• Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

More About Propel

We believe that Americans with limited income deserve modern, respectful, and effective experiences around their government benefits and money. Unfortunately, the status quo often fails to treat them as first-class citizens in their daily interactions around the social safety net and financial services. The tech industry hasn’t pulled its weight in solving the problems faced by low-income Americans.

Propel’s mission is to change that. We’ve built Providers, the single most popular app in the country built specifically for low-income Americans.Over 5 million families each month use Providers to seamlessly manage their government benefits (programs like SNAP, commonly known as food stamps) while saving and earning money. Providers has been recognized by the White House, featured on the front page of the NYTimes, and carries over 500,000 five star reviews.

Propel is a for-profit, venture-backed start-up company that holds its social mission at its core. We’re proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas. For us to build a self-sustaining and profitable business, we need to deeply understand our user’s needs and build multiple successful products addressing those needs. If this challenge appeals to you, we’d love to talk!