KnowBe4
Alliance Marketing Manager (Remote)
Job Summary
The Alliance Marketing Manager is responsible for developing and executing integrated marketing campaigns with alliance partners to drive revenue and strengthen partnerships globally. They collaborate with cross-functional teams, develop co-marketing plans, and support partner programs by creating strategic messaging and content. The role involves managing partner web presences, measuring campaign performance, and maintaining relationships with key stakeholders like AWS. Candidates should have experience in SaaS or tech alliance marketing, strong communication skills, and familiarity with AI and marketing automation tools.
Required Skills
Benefits
Job Description
About KnowBe4
KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.
Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row! We have been certified as a "Great Place To Work" in 8 countries, plus we've earned numerous other prestigious awards, including Glassdoor's Best Places To Work.
Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.
Remote positions open in the US office only.
The Alliance Marketing Manager is responsible for the development and execution of integrated marketing campaigns with our alliance partners to accelerate these partnerships globally. You will work closely with other go-to-market teams to ensure we leverage our growing list of cloud alliances, such as Amazon Web Services (AWS), and tech partnerships to drive measurable demand. In addition, you will support the build out of our world-class alliance partner programs and accelerated AI adoption across partner marketing.
Responsibilities:
- Strategically plan and tactically execute effective marketing programs that drive revenue for alliance programs and strengthen these partnerships globally
- Develop co-marketing plans with technology and alliance partners working closely with revenue sector stakeholders
- Collaborate with product marketing in creating strategic messaging and positioning for joint product offerings such as case studies, joint product briefs, etc.
- Develop event strategy for conferences, roundtables, and regional events executed with alliance partners
- Support the Alliance and Business Development teams in developing a technology alliance partner program including marketing support standards
- Forge strong relationships with AWS partner teams and motivate the partner to provide joint marketing opportunities
- Measure and report on joint campaigns with alliance partners, making recommendations for improvements
- Maintain the alliance marketing budget, including accessing any available MDF, to ensure measurable ROI on alliance marketing spend
- Maintain product and marketing content effectively on all alliance partner web presences/marketplaces
- Nurture and build strong relationships with internal stakeholders including sales, product, technology alliances, PR, and other marketing team members
- Stay in the know about alliance marketing best practices and utilize AI in campaigns.
Minimum Qualifications:
- A minimum of 3 years experience in alliance marketing within a SaaS or technology provider
- Demonstrated experience working with alliance partners such as Amazon Web Services (AWS), specifically in the scaling phase of the partnership
- Previous experience with content creation and messaging for and with alliance partners
- Solid understanding of marketing channels as to collaborate with alliance partners on building effective multi-tactic campaigns
- Previous experience managing alliance partner web presences, AWS preferred
- Proficient in Salesforce customer database
- Proficient in HubSpot or other marketing automation platform
- Experience with Partner Management software such as Salesforce PRM, Impartner, StructuredWeb or other similar platforms
- Demonstrated experience using AI-driven technology.
- Prior experience or usage of project management software such as Monday.com, Asana, ClickUp, or other similar products
- Strong verbal and written communications including the ability to confidently present to event audiences of alliance partners and/or executives
- Solid understanding of alliance partner business models and operations, including co-selling and GTM motions
- Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes
- Excellent time management and organizational skills
- Highly motivated, self-starter that can build and launch programs within budget and effectively manage multiple timelines
- “Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback while executing consistently at a high level
The base pay for this position ranges from $120,000 - $130,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.
We will accept applications until 8/17/2025.
Our Fantastic Benefits
Note: An applicant assessment and background check may be part of your hiring procedure.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.
KnowBe4
KnowBe4 HRM+ is your all-in-one platform for security awareness training, cloud email protection, & more. Trusted by 47 of the top 50 cybersecurity firms.
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