DoorDash
Associate Manager, Consumer Lifecycle Marketing, DashPass
Job Summary
The role involves leading CRM strategies for DashPass, focusing on driving user adoption, engagement, and retention through personalized and cross-channel campaigns. The candidate will collaborate with cross-functional teams to develop and execute targeted marketing initiatives, measure performance, and optimize strategies based on data insights. Requirements include at least 5 years of experience in lifecycle or retention marketing, strong project management skills, and proficiency with CRM tools and data environments. The position emphasizes a product-oriented mindset, cross-team collaboration, and an ability to work in a dynamic, matrixed environment.
Required Skills
Benefits
Job Description
The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them.
As a Consumer Lifecycle Marketing Associate Manager on DashPass, you will lead the strategy, development, and execution of CRM initiatives aimed at testing, launching, and scaling new DashPass features and benefits. Your work will directly drive adoption, engagement, and retention through targeted channels including email, push notifications, and in-app messaging. You will take ownership of key performance metrics and craft consumer-first strategies to expand DashPass adoption, increase member retention, and support the rollout of new benefits. This role requires close cross-functional collaboration to deliver high-impact campaigns that not only achieve business objectives but also create a best-in-class subscription experience that delights our consumers.
You will report into the Consumer Lifecycle Marketing Senior Manager on our Growth Marketing team within our Marketing organization.
- Develop and lead a cohesive DashPass CRM strategy across the customer lifecycle, spanning automated and ad hoc campaigns that drive adoption and engagement.
Partner cross-functionally with Product, Integrated Marketing, Promo Strategy, and Marketing Ops to align campaign strategy, incentive design, and flawless execution. - Create campaign briefs that translate business needs and audience behaviors into clear CRM strategies, including optimal channel mix, targeting, and touchpoint planning.
- Ensure strategic alignment with broader lifecycle efforts, coordinating with lifecycle marketing peers to complement existing DashPass and Consumer CRM communications.
- Elevate campaign quality by contributing to weekly strategy reviews that enforce high standards for relevance, creative consistency, and audience value.
- Advance personalization by deepening audience segmentation and tailoring CRM messaging to drive relevance and engagement.
- Track performance rigorously, establishing benchmarks and delivering actionable reporting to optimize future programs and demonstrate business impact.
- 5+ years of experience in lifecycle, retention, or growth marketing—or in adjacent functions like strategy & operations or management consulting.
- An operator-first mindset—this candidate is a structured, systems-oriented executor who brings a product-like approach to CRM: prioritizing precision, scale, and efficiency.
- Proven ability to drive business outcomes through cross-channel campaigns, personalization, and data-informed decision making.
- Strong cross-functional collaborator, especially with Product, Strategy & Operations, Promo Strategy, Finance, Analytics, and Creative teams.
- Hands-on with CRM tools, segmentation platforms, and complex data environments.
- Comfortable owning ambiguous problems and leading initiatives from strategy through execution.
- Collaborative, low-ego partner with strong interpersonal skills who thrives in matrixed environments and drives cross-team alignment.
- Bachelor’s degree or higher; MBA a plus
Applications for this position are accepted on an ongoing basis.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
DoorDash
A food delivery service connecting customers with local restaurants and providing on-demand delivery through a network of drivers.
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