B2B Lifecycle Marketing Manager

Maven is looking for a strategic and results-oriented B2B Lifecycle Marketing Manager to develop and execute multichannel strategies to generate leads, engage prospects, and successfully retain customers. You’ll leverage data to uncover opportunities within our existing database, build lifecycle journeys that drive qualified opportunities, and support upsell and cross-sell campaigns that maximize customer lifetime value.

This role is ideal for a marketer who is equal parts strategic thinker and data-driven executor, with a passion for creating impact through personalized, timely communication. You’ll work closely with cross-functional teams, including sales, account based marketing, marketing ops, events, content, product marketing, and design.

As a B2B Lifecycle Marketing Manager at Maven, you will:

Own and Optimize the Customer Acquisition Lifecycle Journey:

• Develop a comprehensive multi-channel strategy to generate leads, nurture engaged accounts, and deliver marketing qualified accounts to sales
• Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer's journey and develop go-to-market strategies that effectively address our target market's needs.
• Utilize data-driven insights to continuously optimize acquisition and retention tactics, ensuring maximum ROI and efficiency.
• Evaluate white space in customer base and develop targeted upsell campaigns to drive value within customers

Execute Campaigns

• Lead the planning, development, and execution of stage based campaigns across multiple distribution channels, including email and paid advertising.
• Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis.
• Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate through deployment and post-campaign analysis.

Unlock value in our database:

• Partner with ABX, RevOps, and Sales to identify pipeline acceleration opportunities
• Do a white space analysis of our CRM data and identify expansion opportunities
• Segment our customer base and build new lifecycle journeys to support events, product launches, and other go-to-market motions
• Leverage automation and personalization: Use tools like HubSpot, Salesforce, or Marketo to create scalable, high-impact campaigns tailored to employer profiles.

Analytics & Reporting

• Track, analyze, and report on campaign performance, providing insights to the marketing team and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.
• Forecast results and track progress against KPIs and revenue goals.

We’re looking for you to bring:

• A deep focus on pipeline and revenue targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful lead generation, upsell/cross-sell campaigns that drive high-quality opportunities, marketing qualified accounts, and quality pipeline.
• Experience: 6+ years in demand generation or growth marketing in B2B industries
• Marketing channel expertise: Strong understanding of paid and organic digital marketing channels
• Technical skills: Analytical mindset with strong quantitative and analytical skills to guide strategic decisions. Hands-on experience with marketing automation, CRM systems, and data segmentation.
• Copywriting and communication: Effectively communicate with ICP across channels and iterate on messaging as more data
• Collaboration: Work closely with Marketing, Sales, Customer Success to align messaging, timing, and campaign strategy.
• Innovation: Evaluate new tools and strategies to more efficiently and effectively reach our ICP
• Elevate brand awareness: Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences.
• Industry knowledge: Experience in Healthcare, SaaS, or technology industries is a plus.

The base salary range for this role is $115,000 - $130,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.

This role requires active work authorization in the US.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.