B2B Paid Media Senior Manager

Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

*Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.

THE OPPORTUNITY

We are hiring a B2B Paid Media Senior Manager to join our Paid Media Growth Marketing Team.

Are you passionate about health, fitness and wellness? Do you have experience in paid media, digital marketing, and strategy? Join a team of like-minded individuals and help us make Wellbeing Universal. We're looking for a paid media leader who has experience in various paid media channels. As Wellhub continues to rapidly grow globally, we are looking for someone to focus on our most strategic market, the United States. This position will focus on high-priority strategic projects with visibility to senior leadership and senior stakeholders.

As a Senior Paid Media Manager for the US Market, you will be part of the Growth Marketing Team, playing a critical role in driving our digital marketing initiatives across various channels to increase demand generation, lead generation, awareness, and engagement for Wellhub.

This position involves leading the US and North America Region, collaborating closely with marketing, paid media, and creative teams, and managing end-to-end campaigns execution for channels like LinkedIn, Google Ads, Meta, etc. Reporting to the Global Paid Media Director, you'll be required to build the bridge between the Marketing and Paid Media teams, run multiple types of campaigns like ABH/Hyper-targeted, Awareness, Lead Gen, Full Funnel, etc. Your Hands-on approach will include designing campaigns, analyzing performance , and optimizing strategies to drive performance, The Paid Media Sr Manager will be building, motivating and leading the Paid Media Team in the United States.

• A senior professional with extensive experience in digital advertising and online media buying (SEM, paid social, retargeting, display), including SMB and Enterprise-level clients with a focus on Lead Generation, Lead Quality and ROAs.
• Proven track record of managing CPL, CPA, ROAS, and B2B revenue goals with a demonstrated history of driving profitable results at scale.
• Run recurring meetings with the team to report results back to the main stakeholders and ensure continuous alignment with the Regional Marketing Team.
• Work in Partnerships with the regional marketing leadership to define the Paid Media strategy and its function in the overall marketing strategy. The Paid Media Sr Manager is the owner and guardian of the regional strategy or the paid channels.
• Experience with Growth experimentation methodologies, B2B full funnel campaigns, attribution models, and A/B testing.
• Experience leading cross-functional teams and global projects with multiple stakeholders, including data analytics, creative teams, and communication with stakeholders like sales teams.
• Build trust with the stakeholders, while also motivating the regional Paid Media Team.
• Strong analytical skills for robust data-driven decision-making. A natural affinity for numbers, analytics, and the detailed workings of complex systems.
• Inspire and Empower the team: Lead end-to-end Paid Media campaigns and growth initiatives, inspire the team to have a positive impact during the journey. Motivate the team and genuinely care about the people.
• Participate on Global and Regional forums to brin the Paid Media expertise to the main forums.
• Reporting: Maintain and analyze Paid Media reports, providing regular updates to the regional marketing teams and Growth Marketing Leadership.
• Drive Performance: The Paid Media Sr Manager is responsible for the targets in the US Region. Strong sense of ownership and determination to get things done and achieve goals.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

• 4+ years of hands-on digital experience leading growth and strategy through paid media channels.
• Excellent writing and communication skills in English.
• Experience managing paid media teams and leading paid media strategy for B2B.
• Proven success with B2B Paid Media campaigns on multiple channels such as Google Ads, Microsoft Ads (Bing), Meta Ads, LinkedIn Ads, etc, including audience segmentation and strategic thinking.
• Experience using Google Sheets (function and pivot tables), Tableau, Data Studio or other data visualization tools for aggregation, manipulation and visualization of data.
• Excellent problem-solving abilities and logical reasoning skills.
• Analytical skills for data-driven decision making.
• Strong sense of ownership and determination to get things done, with an eagerness to learn how to grow with hands-on mindset.
• Ability to work both autonomously and collaborate in team environment.
• A self-starter who can multitask, balance priorities, and adapt to a fast-growing organization.
• Good proficiency in Excel an dprevious experience using it to build models and forecasts.
• Native or able to communication in Advanced English.
• Certifications from the main Advertising platforms is a plus.
• Experience running Paid Media campaigns for Technology/SaaS Companies is a big plus

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that 4+ years of experience with hands-on digital experience leading growth and strategy through paid media channels is a mandatory requirement.

WHAT WE OFFER YOU (US)

We want Wellhubbers to live healthier and happier lives, both in and out of work. That’s why we have a comprehensive Total Rewards approach that encompasses benefits, compensation, and personal growth opportunities within a high-performance, inclusive, and supportive environment.

In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $110,000 - $130,000. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.

We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:

WELLNESS: health, dental, vision, and life insurance

FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

Our US HQ is in New York City. We are currently set up to hire in California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Missouri, North Carolina, New Jersey, New Hampshire, New York, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: It’s important to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page!

And to get a glimpse of Life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

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