Brand Director

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the Brand Director at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.

At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way

What are we looking for?

In this role, you will develop and execute a comprehensive brand strategy that drives brand affinity, engagement, and loyalty. You will lead a brand team that comprises of social, influencer, consumer insights, external comms, campaigns, and content strategy, all tasked with growing brand affinity and trust. You have strategic vision rooted in consumer trends and insights and also possess data-driven decision making and creative problem solving skills. You know how to tell compelling stories across multiple platforms and formats to create meaningful connections with consumers and have a proven track record of developing and executing campaigns that drive business results.

What will you do?

• Develop and implement a compelling brand strategy that aligns with company goals and consumer needs.
• Oversee integrated campaigns that span digital, offline and experiential.
• Supercharge our organic social strategy.
• Collaborate with cross-functional teams (product, marketing, content, design, and partnerships) to ensure brand alignment across all communications.
• Conduct market research and analyze consumer insights to refine brand strategy and positioning.
• Build and manage a high-performing brand team, fostering innovation and creativity.
• Monitor brand performance through key metrics and analytics, optimizing campaigns for engagement and conversion.
• Stay ahead of industry trends and emerging opportunities in mental health and wellness.
• Champion brand storytelling to create authentic, emotionally resonant narratives that drive community engagement.

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Can I work remotely?

Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 8+ years of experience in international marketing, growth marketing, or related fields.
• Proven track record of successfully launching and scaling marketing campaigns across multiple global markets.
• Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
• Experience in digital marketing, performance marketing, and localization strategies.
• Excellent communication and leadership skills, with the ability to influence stakeholders across cultures.
• Fluency in multiple languages is a plus.
• Ability to travel internationally as needed.
• Ability to work in the US, to travel to our San Jose, California offices up to three times per year and to an additional company offsite.

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers

The base salary range for this position is $215,000 - $225,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2025. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.