OLIPOP
Brand Manager
Job Summary
The Brand Manager at Olipop is responsible for executing marketing strategies, managing campaigns across various channels, and collaborating with cross-functional teams to support brand growth. The role involves developing marketing plans, monitoring brand performance, and conducting market research to identify growth opportunities. Candidates should have 5-7 years of experience in brand marketing, strong analytical and communication skills, and proficiency with marketing tools. The position reports to the Director of Brand Marketing and offers a salary range of $115,000-$135,000 plus bonus.
Required Skills
Benefits
Job Description
ABOUT OLIPOP
At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.
This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.
Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.
The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.
In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.
So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.
THE ROLE
As the Brand Manager, you will play a critical role in executing our marketing strategy, campaign plans and commercialization initiatives. Reporting to the Marketing Director you will collaborate closely with cross-functional teams to drive brand awareness, conversion at shelf, and revenue growth.
RESPONSIBILITIES
- Support development of comprehensive marketing strategies aligned with company objectives and market trends to increase market share, drive brand recognition and consumer engagement.
- Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set.
- Execute best-in-class integrated marketing campaigns that include broadcast, digital, social and influencer, ensuring initiatives drive brand distinction, reach and business performance.
- Manage a cross-functional team to bring new products, partnerships, flavors and formats to market in alignment with the brand strategy ensuring high quality execution within timelines.
- Work with consumer insights to conduct qualitative and quantitative market research and competitor analysis to identify new opportunities for growth and inform existing initiatives.
- Track brand performance and analyze campaign effectiveness to optimize ROI.
- Manage the budget for projects within span of care and make recommendations to most effectively leverage the spend to drive business impact.
- Collaborate with functional internal experts across PR, media, partnerships, social influencer, loyalty marketing and design teams to ensure consistent and impactful communications.
QUALIFICATIONS
- 5-7 years of experience in a brand marketing role with a track record of executing campaigns and marketing strategies with excellence; preferably within CPG.
- Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making.
- Understanding of marketing principles, brand management, digital marketing, and market analysis.
- Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Strong cross-functional leadership experience collaborating with stakeholders in marketing and other departments to achieve common goals.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency in marketing software and tools (POS, panel data, CRM, analytics platforms, etc.).
REPORTS TO:
Director, Brand Marketing
COMPENSATION:
$115,000-$135,000 base salary + bonus
HOW WE WORK
We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.
Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.
We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.
WHAT WE VALUE
At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together.
- Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center.
- Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
- Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.
- Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.
WHAT WE’RE LOOKING FOR
Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who:
- Think big, move fast, and take thoughtful risks
- Thrive in a high-performance, feedback-rich environment
- Value real human connection and honest collaboration
- Are fired up by building something new, and making it better every day
Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride.
We are proud to be an Equal Opportunity/Affirmative Action Employer. Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.
OLIPOP
Discover a new kind of soda made with plant fiber and prebiotics. Non-GMO, gluten-free, paleo, and vegan, with high fiber and 2-5g of sugar. Enjoy a variety of delicious, refreshing and classic flavors.
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