Turing

Brand Marketing Manager

Job Description

About Turing

Based in Palo Alto, California, Turing is the world’s first AI-powered tech services company. It has reimagined tech services from the ground up with AI by offering AI-vetted and matched talent, AI-accelerated development, and access to AI transformation experts who have built many of the most iconic Silicon Valley companies.

Founded in 2018, the company has experienced tremendous growth with three million global developers on its Talent Cloud and 900+ clients. Turing has received numerous awards, including Forbes’s 2022 “One of America’s Best Startup Employers,” being ranked #1 in The Information’s 2021 Annual List of most promising B2B Companies and Fast Company’s “Annual List of the World’s Most Innovative Companies.”

The company’s leadership team comprises both AI technologists from leading organizations including Meta, Google, Microsoft, Apple, Amazon, Twitter, Stanford, Caltech, MIT as well as tech consulting veterans from Accenture, Cognizant, Capgemini, McKinsey, Bain, and more.

Position Overview
The Brand Marketing Manager will play a critical role in managing brand awareness campaigns and ensuring brand consistency across all channels. Reporting to the VP, Brand Marketing, this person will oversee the development and implementation of brand guidelines while executing campaigns that elevate Turing’s visibility and reinforce our market position. We’re seeking a creative and strategic individual with 5-8 years of experience in brand management and marketing.

Key Responsibilities

Lead Brand Awareness Campaigns:
Lead and manage brand advertising campaigns across podcasts, newsletters, out-of-home (OOH), and connected TV (CTV), ensuring maximum impact and alignment with brand goals.
Manage Brand Consistency:
Ensure brand consistency across all marketing and communications efforts, overseeing the adherence to brand guidelines for tone, messaging, and visual identity across teams and platforms.
Maintain Brand Guidelines:
Collaborate closely with design and messaging teams to regularly update and refine brand guidelines, ensuring they reflect Turing's core values, mission, and evolving market positioning. Provide guidance to internal teams and external partners to ensure uniformity in all touchpoints.
Track Brand Awareness & Sentiment:
Monitor and measure brand awareness, perception, and sentiment using industry-standard tools and surveys. Regularly report findings and actionable insights to inform marketing strategies.
Cross-Functional Collaboration:
Work closely with content, design, demand generation, and field marketing teams to ensure a cohesive brand experience across all campaigns, platforms, and customer interactions.
Performance Tracking & Optimization:
Measure the effectiveness of brand campaigns and continuously optimize efforts through data analysis and feedback.
Brand Sponsorships:
Identify opportunities for strategic brand partnerships, sponsorships, and events that align with Turing’s brand goals and expand our reach.

Qualifications & Skills

5-8 years of experience in brand marketing, with a focus on managing brand campaigns and maintaining brand consistency across multiple channels.
Strong understanding of brand positioning, messaging, and visual identity development.
Proven track record in developing and executing high-impact brand awareness campaigns.
Experience managing brand advertising and paid media across channels, including podcasts, newsletters, out-of-home (OOH), and connected TV (CTV).
Experience tracking and analyzing brand awareness, sentiment, and perception, and using insights to refine brand strategy.
Experience managing and updating brand guidelines for diverse teams and stakeholders.
B2B brand marketing experience in the high-tech industry is required.
Experience and strong understanding of generative AI and the broader AI industry.
Excellent project management and organizational skills, with the ability to manage multiple priorities and deliver results under tight deadlines.
Strong analytical mindset, with the ability to interpret data and optimize campaigns based on performance metrics.
Ability to work collaboratively across teams and communicate effectively with various stakeholders, from designers to senior leadership.

Salary Range: $90k - $115k

Advantages of joining Turing:

Amazing work culture (Super collaborative & supportive work environment; 5 days a week)
Awesome colleagues (Surround yourself with top talent from Meta, Google, LinkedIn etc. as well as people with deep startup experience)
Competitive compensation
Flexible working hours
Full-time remote opportunity

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Turing is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics. At Turing we are dedicated to building a diverse, inclusive and authentic workplace and celebrate authenticity, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

For applicants from the European Union, please review Turing's GDPR notice here.