Community Marketing Manager - AMA Lead (contract)
Job Summary
The Reddit AMA Program Lead oversees the design and execution of the AMA initiative, working across teams such as Community, Communications, Social, Business Development, Growth, and Marketing to ensure global success. The role involves developing communication and marketing strategies, creating promotional content, analyzing campaign performance, and managing relationships with media outlets. Candidates should have extensive experience in growth, product marketing, or communications within digital or social media platforms, and possess strong communication skills. Familiarity with Reddit and its culture is highly desirable for engaging effectively with the community and ensuring the program's success.
Required Skills
Job Description
About the AMA Program:
The "Ask Me Anything" (AMA) format is a cornerstone of the platform, connecting communities with fascinating individuals from all walks of life – celebrities, scientists, politicians, artists, and everyday people with unique experiences. AMAs foster engaging dialogue and provide unparalleled access for Redditors to ask their burning questions.
The Role:
Reddit is seeking an AMA Program Lead for a 9-month contract. You will design and implement the program, soup to nuts. In this role, you will be responsible and accountable for driving the overall success of the AMA program as the cross-functional leader. You will work closely and lead the program with the Community, Comms, Social, BD, Growth and Marketing teams to ensure the AMA program can reach its full potential globally.
Responsibilities:
- Drive the success of the AMA program through effective communication and marketing strategies.
- Develop and execute communication plans to promote upcoming and past AMAs, highlighting key participants and compelling content.
- Develop and execute marketing campaigns across Reddit and potentially external channels (social media, etc.) to increase awareness and participation in AMAs.
- Lead the creative execution strategy to develop engaging promotional content, including social media posts, blog posts, and other marketing materials.
- Identify and cultivate relationships with media outlets to secure coverage for high-profile AMAs.
- Monitor and analyze the performance of communication and marketing efforts, providing regular reports and identifying areas for improvement.
- Work closely with the AMA partnerships and scheduling team, community managers, and other internal stakeholders to ensure seamless execution of AMAs and related promotions globally.
- Ensure all communications and marketing efforts align with the Reddit brand and the unique voice of the AMA program.
- Keep abreast of social media trends, marketing best practices, and relevant news to identify new opportunities for promoting the AMA program.
- Enablement: Create onboarding materials and best practices guides for AMA guests to ensure a smooth and successful experience.
Qualifications:
- Minimum of 7+ years of experience in growth program management, product marketing, communications or marketing management, preferably within a digital or social media environment or large platform.
- Have led cross-functional teams to successful outcomes. Result articulation expected.
- Proven track record of developing and executing successful communication and marketing campaigns. Portfolio with examples expected.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and guide production.
- Experience with data analysis and reporting.
- Passion and understanding of Reddit and its communities is a must.
- Familiarity with the AMA format and Reddit culture is highly desirable.
- Fun to work with, scrappy and ‘get it done’ DNA.
To Apply:
Send us your favorite AMA on reddit, and why you think it worked and a future AMA that you think would be a hit and why.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
A social media platform where users create and participate in communities (subreddits) to discuss a wide range of topics, share content, and connect.
See more jobsSafe Remote Job Search Tips
Verify Employer Thoroughly
Research the company's identity thoroughly before applying. Check for a professional website with contacts, active social media, and LinkedIn profiles. Verify details across platforms and look for reviews on Glassdoor or Trustpilot to confirm legitimacy.
Never Pay to Get a Job
Legitimate employers never require payment for applications, training, background checks, or equipment. Always reject upfront payment requests or demands for bank details, even if they claim it's for purchasing necessary work gear on your behalf.
Safeguard Your Personal Information
Protect sensitive data like SSN, bank details, or ID copies. Share this only after accepting a formal, written job offer. Ensure it's submitted via a secure company system or portal, never through insecure channels like standard email attachments.
Scrutinize Communication & Interviews
Watch for communication red flags: poor grammar, generic emails (@gmail), vague details, or undue pressure. Be highly suspicious of interviews held only via text or chat apps; legitimate companies typically use video or phone calls.
Beware of Unrealistic Offers
If an offer's salary or benefits seem unrealistically high for the work involved, be cautious. Research standard pay for similar roles. Offers that appear 'too good to be true' are often scams designed to lure you into providing information or payment.
Insist on a Formal Contract
Always secure and review a formal, written job offer or employment contract before starting work or sharing final personal details. Ensure it clearly defines your role, compensation, key terms, and conditions to avoid misunderstandings or scams.