Xapo Bank
Content Marketing Specialist (Remote - Work from Anywhere)
Job Summary
The Content Specialist at Xapo Bank is responsible for developing and executing the company's content marketing strategy to increase brand awareness, engagement, and conversions. The role involves leading SEO efforts, managing diverse content formats like blogs, white papers, and videos, and analyzing performance data to refine strategies. This position requires strong writing, editing, and analytical skills, along with experience in content marketing, SEO, and familiarity with industry tools. The role offers the flexibility to work remotely from anywhere in the world and emphasizes professional growth and impact on a global scale.
Required Skills
Benefits
Job Description
Work from anywhere, impact everywhere
Diversity is at the heart of who we are at Xapo Bank. We’re a fully distributed team of over 140 Xapiens that work remotely from 40+ countries around the world.
Our beginning: A world that enjoys economic freedom and wealth protection, no matter where you live or who is running your country.
To achieve that, we search the world for the best people for the job. We work hard, think globally, and inspire each other to learn and grow. We are committed to changing the way things are done.
Risk is inherent in all of our business activities and managing risk well is the responsibility of every Xapien. Sound risk management enables us to serve our customers and deliver value for our shareholders, and helps make Xapo a great place to work.
Although we are headquartered in Gibraltar, this is a full time, 100% remote position
Work from anywhere!
Position overview
The Content Specialist, reporting into the VP of Marketing, will play a crucial role in developing and executing Xapo Bank’s content strategy to drive brand awareness, engagement, and ultimately, conversions.
Responsibilities:
- Develop and implement a comprehensive content marketing strategy that aligns with the company’s growth objectives and brand positioning.
- Lead SEO efforts to increase visibility and organic search rankings, collaborating closely with web developers.
- Manage content production across various formats including blogs, white papers, video, and social media, ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.
- Oversee the editorial calendar and ensure content is scheduled, produced, and published in a timely manner.
- Analyze content marketing data and SEO performance to continually refine strategies and tactics, maximizing effectiveness and ROI.
- Own the content and design for Xapo Bank's website
- Collaborate with cross-functional teams, including product, PR, and digital marketing, to create synergies and leverage content across all channels.
- Lead and expand the content marketing team, nurturing talent and developing skills to meet evolving market and organizational demands.
- Foster relationships with key influencers, thought leaders, and external partners to amplify outreach and content distribution efforts.
- Stay current with industry trends and competitor strategies to ensure that our content is ahead of the curve.
Skills needed:
- Solid experience in a similar role spanning content and organic marketing
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Advanced degree preferred.
- Proven experience in content marketing and SEO, with a strong track record of enhancing organic search and engagement.
- Video content creation, video production and editing skills would be highly beneficial.
- Strong analytical skills with an ability to interpret data to make informed content decisions.
- Exceptional writing and editing skills, with a keen understanding of what resonates with target audiences.
- Experience with content management systems, SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms (e.g., GA4, Search Console).
- Experience having worked in the Crypto industry.
Other requirements
- A dedicated workspace.
- A reliable internet connection with the fastest speed possible in your area.
- Devices and other essential equipment that meet minimal technical specifications.
- Alignment with Our Values and the Xapo Values-Driven Leadership principles.
Why work for Xapo?
IMPACT GLOBALLY, WORK REMOTELY.
- Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.
- Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
- Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals.
At Xapo, we prioritize consumer protection and adhere to regulatory requirements by ensuring that all Xapiens are accountable for upholding principles of fair treatment, transparency, and ethical conduct in their interactions with customers and stakeholders.
Xapo Device Policy
Consultants joining Xapo Bank must comply with the Xapo Device Policy, which governs the use of corporate-approved laptops under Corporate-Owned, Personally Purchased Device (reimbursed up to $1,500) or Corporate-Owned, Personally Enabled Device (personal device with enforced security controls).
All devices must meet security requirements, enroll in Xapo’s Mobile Device Management (MDM), and adhere to compliance rules. COPPD devices remain Xapo property with buyback options upon exit. COPED users agree to data control measures, including mandatory corporate data wipes.
Compliance with the Xapo Device Policy is mandatory for all consultants, onboarding will not proceed without adherence to the policy.
Xapo Bank
A digital bank offering secure banking services with a focus on cryptocurrency integration, such as Bitcoin storage and transactions.
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