Copywriter Team Lead, PH

Drive growth at one of the fastest-growing companies in America

Hi, I’m Faiza. Yes, this job post is sentient. JK, I’m the Hiring Manager!

4 years ago, I was hired as an assistant. But my emails were funny, so they asked me to be the first official Copywriter on the Marketing team.

Truth be told, I didn’t really know what Copywriting was. I dove right in, though. A) Because I was ₊˚✧‧₊˚♡ complimented ‧₊˚♡₊˚✧ and B) writing came so naturally to me that it felt like a no-brainer.

I took a minute to get good at copywriting - ya know - the “copy” part of it. The written salesmanship, the persuasive, compelling, moving, make-me-wanna-buy-it-all part of it. But once it clicked – boy, did it click.

Words are everything.

Words make or break companies. The language we use to describe what we do, sell what we sell, and define our culture—businesses live and die by that language.

I’m looking for a Copywriting Lead—yes—but more importantly, I’m looking for someone who is just as moved by words as I am, if not more. Someone who believes words can be the be-all and end-all of a business. Someone who became or dreams of becoming a leader because they enjoy coaching and sharing the magic of copy with other people.

The marketing team is targeting $21M in revenue for 2025, and we want the right person to lead the copy side of that goal. Someone who doesn’t just manage their team’s day-to-day but is thinking strategy, the team’s long–term plans, and growing into a true creative leader.

If reading all of this has energized you, please apply! I’m excited to talk.

Description of the Role

• Set the creative vision and strategy for Fresh Prints’ copy and lead your team to create copy that converts.
• Analyze customer data to identify audience segmentation, A/B test, campaign, and project opportunities for the team.
• Manage your team’s timelines and due dates to ensure we’re ahead of our content schedules
• Conduct weekly check-ins with your Direct Reports.
• Hire and train future team members and leadership talent as team grows
• Think long term for the team in terms of bandwidth, creative projects, workshops, etc. so the copy team grows with the company
• Set clear, ambitious goals and plans to hit those each quarter for the team in order to ensure strong progress over time.
• Stay updated on social media trends and the evolving language and culture in the USA to adapt marketing strategies accordingly

Requirements

• 2+ years of experience writing for US audiences
• At least 1 year of significant management experience (direct management of output and responsible for the quality of their work) and/or leading a team of 3+ individual contributors.
• Proven leadership skills
• Fluency in English
• Excellent communication skills
• Comfortable working in an Agile marketing structure
• Strong time management & prioritization skills
• Self-motivated and excited to work on different projects

Personal Attributes

• Proactive. You believe it’s always on you to make sure anything you do is a success.
• In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone.
• Goal-oriented. You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to go.
• Open to change. You’re inspired by the endless ways in which everything we do can always be improved.
• Calm under pressure. You have a sense of urgency but channel it into productively working through any issues.
• Super attentive to detail. You have an eagle’s eye for detail and can catch any mistake within seconds

Compensation & Benefits

• Monthly salary of $1,400
• Night shift allowance
• Health insurance
• The opportunity to learn a lot rapidly
• Working with a talented and busy team dedicated to building a business together

Details

• Work from home
• Monday - Friday
• This is a salaried role, not an hourly role. However, to help coordinate across time zones of different teams, we ask that you be available for any meetings from 3:00 PM to 12:00 AM Philippine Standard Time