OKX
Creative Campaigns Lead
Job Summary
OKX is seeking a highly experienced social media and brand marketing professional with over 8 years of experience to lead global digital campaigns. The role involves developing creative strategies, producing engaging content for platforms like Twitter, TikTok, and Instagram, and staying current with crypto and internet culture trends. The candidate will collaborate across teams to ensure consistent messaging and analyze campaign performance to optimize future initiatives. Benefits include professional development programs, medical coverage, performance bonuses, and long-term incentives.
Required Skills
Benefits
Job Description
Who We Are
About the Opportunity
What You’ll Be Doing
- Define and develop campaign and program strategies tailored for crypto-first creative initiatives.
- Write and edit engaging, impactful copy and video scripts for multiple platforms (X, TikTok, Instagram, etc.).
- Brainstorm, pitch, and develop innovative social-first campaign ideas aligned with brand and product goals.
- Create inspiring visual and design briefs to guide creative execution.
- Stay current with crypto news, creator trends, and platform updates; bring insights into the team.
- Support larger brand campaigns with timely social content, creative input, and storytelling.
- Collaborate cross-functionally with design, product, and community teams to ensure consistent messaging.
- Track campaign performance, share insights, and derive learnings to enhance future initiatives.
What We Look For In You
- 8+ years of experience in brand marketing, social media, content production or community growth.
- Strong creative thinker with excellent copywriting skills and an eye for high-performing content.
- Proven project management ability to handle multiple initiatives efficiently.
- Deep understanding of internet culture, memes, and how to adapt trends for brand use.
- Familiarity with crypto, trading, or Web3 is a plus (or a strong desire to learn).
- Experience with social scheduling and management tools like Sprout, Hootsuite, or native platform tools.
- Comfortable working in a fast-paced environment with shifting priorities.
- Bonus: Skills in video editing, Figma, Canva, or short-form content production.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
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The base salary range for this position is $200,000 - $250,000 annually. Actual compensation will be based on a number of factors including the candidate’s experience, qualifications, and location. This range is provided in compliance with local laws and regulations for candidates residing in California, New York, and New Jersey.
- The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.
OKX
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