Headway
Creative Director
Job Summary
The Creative Director at Headway is responsible for leading and scaling a creative team to develop impactful branding and marketing campaigns that support the company's mission of making mental healthcare accessible. The role involves defining brand identity, translating business goals into creative strategies, and ensuring consistency across marketing and product touchpoints. Candidates should have extensive experience in creative leadership, campaign development, and growth marketing within startup or healthcare environments. The position emphasizes creative excellence, team management, and strategic collaboration to drive brand growth and engagement.
Required Skills
Benefits
Job Description
Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.
Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
About the role
As Creative Director at Headway, you'll lead our mission to transform how people think about and access mental healthcare through powerful brand storytelling and high-performing growth campaigns. This is a leadership role where you'll define our brand identity in the mental healthcare space while driving measurable growth through creative excellence that spans product marketing, user acquisition, provider engagement, and brand awareness. You'll partner with executives and cross-functional leaders to shape how Headway shows up in the world, building creative systems and campaigns that resonate. Your team's work will directly influence millions seeking mental healthcare and thousands of providers joining our network, creating authentic connections that drive both brand love and business results with assets that perform across every channel and touchpoint.
About Creative Team at Headway
Creative at Headway isn't just about making things look good. It's the strategic engine that shapes how we connect with our audiences and act as an effective business growth lever. Our focused team of brand designers, copywriters, and creative Ops has built credibility through consistent delivery of campaigns that both move metrics and touch people. Now, with further investment on brand and optimizing creative performance, we're seeking a leader who can guide how Headway shows up in the world, ensuring every creative decision converts the target audience and amplifies our mission of making mental healthcare accessible to all.
Core Responsibilities
- Lead and scale a world-class creative team with diverse expertise, including brand design, copy, video production, and campaign development, as well as Creative Ops.
- Own creative and brand foundation: including brand identity systems, creative templates, campaign frameworks, etc
- Translate business objectives and brand goals into actionable creative strategies and executions.
- Drive brand and creative initiatives to tell compelling story for Headway with execs, marketing and product leadership
- Partner with Product Design to maintain brand cohesion across all the key touchpoints across marketing and product.
Who you are
- 5+ years as a Creative Director with a portfolio demonstrating impactful, boundary-pushing creative work.
- Demonstrated experience managing creative teams of 10+ people while executing major rebrands or brand evolutions that generated quantifiable business impact and market differentiation
- Combined agency and in-house experience with Series C/D+ startup environment, preferably in healthcare, wellness, or mission-driven companies that balance purpose with growth
- Exceptional artistic vision and design sensibilities with meticulous attention to detail, aesthetics, and brand consistency across all creative touchpoints
- Growth marketing expertise with proven track record of developing creative campaigns that improved conversion rates through systematic testing and optimization
- Experience scaling creative operations during periods of rapid company growth, including building processes, systems, and team structures that maintain quality while increasing output
- Track record of successfully navigating complex stakeholder environments while maintaining creative integrity and meeting aggressive business timelines
The expected base pay range for this position is $209,950 - $247,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.
We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.
- Benefits offered include:
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
#LI-EM1
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.
Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, click here.
Headway
A platform connecting patients with mental health providers, simplifying access to therapy and psychiatric care.
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