HackerRank
Customer Marketing Manager
Job Summary
The role involves owning and executing customer marketing initiatives across global markets, focusing on building engagement, advocacy, and revenue growth through targeted, persona-based campaigns. Candidates should have 4-6 years of experience in B2B SaaS or lifecycle marketing, with a strong ability to develop multi-channel programs and collaborate across teams. The position emphasizes storytelling, campaign measurement, and optimization to influence pipeline and retention. Bonus skills include video storytelling, sales enablement, and account-based marketing strategies.
Required Skills
Benefits
Job Description
At HackerRank, we are on a mission to change the world to value skills over pedigree. We are a high-performing, mission-driven team that truly, madly, deeply cares about what we do. We don’t see velocity and quality as tradeoffs; both matter. If you take pride in high-impact work and thrive in a driven team, HackerRank is where you belong.
About the team:
The Customer Marketing team sits at the intersection of marketing, product, and field driving actions through compelling storytelling and high-impact campaigns. We spotlight our happiest customers, scale their success stories, and create programs that bring the voice of the customer into every stage of the journey. Our work strengthens HackerRank’s reputation in the market.
About the role:
We’re looking for a Customer Marketing Manager to own and execute HackerRank’s customer marketing engine across the world. In this individual-contributor role, you’ll build and scale programs that deepen engagement, strengthen advocacy, and accelerate revenue through persona-driven storytelling and targeted campaigns. You’ll work across teams to create high-impact moments that keep our customers engaged and our field teams empowered.
What you’ll do:
- Own the customer reference and storytelling pipeline- from sourcing advocates to briefing internal creative/video partners.
- Partner with Field, Product, and Growth teams to drive ABM plays, event follow-ups, and GTM-aligned campaigns.
- Develop persona-based nurture programs tailored to the Offices of the CHRO & CTO.
- Build and scale customer marketing campaigns that drive retention, expansion, and advocacy across the post-sale journey.
- Measure and optimise programs based on pipeline influence, engagement performance, and customer feedback.
You will thrive in this role if:
- You excel at building from scratch and turning insight into action.
- You are passionate about translating customer success into compelling campaigns.
- You have a track record of running targeted programs that impact pipeline and retention.
- You bring a builder’s mindset and a performance marketer’s precision to every initiative.
What you bring:
- 4-6 years of experience in B2B SaaS customer marketing or lifecycle marketing.
- Proven experience working with enterprise buyer personas - especially CHROs, CTOs, or equivalent.
- Strong ability to lead multi-channel campaigns, from concept to execution.
- Comfort working with marketing automation tools like HubSpot, Salesforce & Webflow
- Excellent communication and collaboration skills to work cross-functionally with Field, Product, and Creative teams.
- Bonus: Experience working with video storytelling, sales enablement, and account-based marketing strategies.
- Bonus: Familiarity with customer database strategy- ability to assess segments and tailor messaging accordingly
Current base salary range: $120,000 to $150,000. The exact salary may vary based on skills, experience, location, market ranges, and other compensation offered. The salary range does not include other compensation components, commissions (for sales-related roles), bonuses, or benefits for which you may be eligible. Salary may be adjusted based on business needs.
Want to learn more about HackerRank? Check out HackerRank.com to explore our products, solutions and resources, and dive into our story and mission here.
HackerRank is a proud equal employment opportunity and affirmative action employer. We provide equal opportunity to everyone for employment based on individual performance and qualification. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
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Notice to prospective HackerRank job applicants:
- Our Recruiters use @hackerrank.com email addresses.
- We never ask for payment or credit check information to apply, interview, or work here.
HackerRank
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