Digital Program Director

Title: Digital Program Director
Direct Manager Title: Senior Director, Campaign Operations
Direct Reports: Campaign Manager (1-3), Digital Specialist (1-3)

The Role
The purpose of the Digital Program Director is to manage and guide a select group of Campaign Managers (CM) and Digital Specialists (DS) as a Team Lead; to provide counsel, strategy, and support to members of the team and to continue to develop junior team members.

What You’ll Do

• Pod Team Lead – General
  • Hand off new business that has been assigned to the pod by setting up the CM and DS for success
  • Meet weekly with Pod to review status of deliverables and time allocation as necessary
  • Formal reviews and weekly 1:1s with direct reports
  • Workfront timesheet approvals and distribution of assignments through Workfront for Pod members
  • Client escalation point as needed
  • Lead & mentor your Pod through change management
  • Help develop candidates for a future Director role and leadership responsibilities
  • Look for ways to continue to increase scalability and efficiencies within the teams and structures

• Consistent Responsibilities:
  • Team Management
    • Provide counsel and direction for pod team members regarding client recommendations, issues, campaign optimizations and client questions
    • Review next month's budgets in the Unlock Media Control Platform (UMCP) for accounts assigned to respective Pod to ensure accuracy
    • Manage and solve campaign and account issues, both internally and externally with clients
    • Communicate regularly with the Senior Director of Performance Marketing on team issues regarding performance and education/training needs
    • Communicate regularly with the SEM and Programmatic strategists on strategy questions, process changes/revisions based on client feedback and identifying needs (tactical, reporting, insights) the company is not currently addressing
    • Give and receive feedback easily, comfortably, and regularly
    • Encourage others to resolve conflict directly as a first step; get involved when necessary
  • Team Communication
    • Have a solid understanding of operations tasks and responsibilities
    • Establish team meetings with Sales/Client Leads (when available), Campaign Managers and Digital Specialists to discuss client business from a higher level, helping them prioritize account work, identifying opportunities for growth (e.g., increased budget recommendations for renewal) and to plan for incoming additional client campaigns
  • Other
    • Potential to directly manage a smaller book of business (1-2 clients)
    • Be the first stop for day-to-day account team questions or concerns, specifically about account management/services, strategy, reporting and/or campaign issues
    • Possess a global understanding of the campaign life cycle and all departmental responsibilities across the company’s job process
    • Coach and train on this information as needed
    • Stay up to date on new processes, systems, etc.; take trainings with the rest of the department
    • Have a “roll up your sleeves” attitude about helping - get in there and help when needed

• Leadership
  • Strategic Planning
    • Support leadership in company direction, directives, rollouts, communication, and objectives
  • Culture
    • Uphold company culture, values and a positive, collaborative environment
    • Constructively communicate team challenges, issues, roadblocks, and areas of improvement to leadership
    • Exhibit positive support of all company initiatives, setting the tone for direct reports
  • Collaboration – Work with the Senior Director and VP of Performance Marketing to:
    • Improve processes and create new and better “best practices”
    • Look for areas of opportunity and process improvements; brainstorm creative solutions
    • Monitor and balance direct report workload, and always have an intimate knowledge of workload; dig into workload-related concerns
    • Use creative non-hiring solutions to manage workload where possible
    • Be an active, collaborative part of the conversation with a problem-solver mentality
    • Participate in department and cross-department projects and company initiatives

Ideal Qualifications

• 4-6 years’ experience with Google Ads, Analytics, Meta, Bing, LinkedIn, various Programmatic vendors and other relevant ad and call tracking platforms
• Experience with mentoring entry level employees
• High-level expertise on tracking tags implementation and troubleshooting
• Bachelor's degree or equivalent experience required

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

For internal coding use only: Performance Marketing/Media/CoGs

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