Fetch
Director, AI & Data Solutions Strategy, GTM
Job Summary
The role focuses on leading the go-to-market strategy for Fetch's AI and Data Solutions, guiding the commercialization process from initial concept to broad market adoption. Candidates will identify target customer segments, validate value propositions, develop pricing models, and collaborate with cross-functional teams including Product, Marketing, Analytics, and Sales. The position requires experience in strategic planning, market segmentation, and translating technical AI/ML capabilities into business value. It offers opportunities to shape innovative products, influence product roadmaps, and work in a fast-paced, collaborative environment either remotely or from one of the US offices.
Required Skills
Benefits
Job Description
What we’re building and why we’re building it.
Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love – and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users.
It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools — especially AI — to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next — with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
Fetch is an equal employment opportunity employer.
About the Role:
As the Go-To-Market Strategy Lead for newly built out AI and Data Solutions function, you will lead the commercialization blueprint for one of Fetch’s most transformative AI-powered products. With no established playbook, this is a rare 0→1 opportunity to define how we segment the market, test value propositions, develop pricing, and build toward product-market fit—while working cross-functionally with Product, Analytics, Marketing, and Sales leadership.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
- Define and evolve the GTM strategy for this 0 → 1 product, from alpha through broad commercialization
- Identify and size high-potential customer segments, personas, and core use cases
- Lead discovery efforts with prospective clients to validate pain points, messaging, and pricing models
- Develop and test pricing frameworks, packaging options, and monetization strategy
- Partner with Product to influence roadmap priorities based on commercial feedback
- Align with Marketing to shape positioning, messaging, and campaign direction
- Develop strategic dashboards to track GTM progress, conversion funnel, and PMF signals
- Create executive-ready materials summarizing learnings, pivots, and go-to-market recommendations
Minimum Requirements:
- Former strategy consultant with experience in GTM or growth strategy
- Operator experience at a startup or fast-moving tech company launching 0→1 products
- Strong understanding of AI/ML technologies and ability to translate technical value into commercial strategy
- Data-literate; experience using SQL or working closely with analytics teams
- Strategic and structured thinker who thrives in ambiguity
- Exceptional communicator who can build alignment across functions and leadership
Preferred Requirements:
- Experience in AdTech, Retail Media, or Analytics
- SaaS Experience
- Exposure to pricing/packaging design and early-stage customer discovery frameworks
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $208,000-$275,000. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
Learn more: Fetch Recruitment Scam Warning.
Fetch
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