Instacart
Director, Market Strategy & Planning (Category)
Job Summary
This role involves leading a team of category specialists focused on driving growth in key grocery categories through data analysis and operational initiatives. The candidate will develop strategies based on industry trends, work collaboratively with cross-functional teams, and optimize product selection and marketing efforts. The role requires extensive experience in the retail, grocery, or CPG industry, with strong analytical, communication, and leadership skills. It offers remote flexibility, competitive compensation, and equity benefits, primarily in Canadian provinces.
Required Skills
Benefits
Job Description
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Team - This team will have direct influence over the overall performance of key categories on the Instacart marketplace across all of our retail partners’ storefronts, and will drive business impact through a mix of analytical rigor and operational excellence.
About the Role - The Director, Market Strategy & Planning (Category) will oversee the creation and operation of a new team of category specialists.
About the Job
- Lead a team of category specialists with a focus on driving business results in key categories using a broad range of levers across the platform.
- Develop growth plans for key categories by analyzing trends on the Instacart platform and in the broader industry. Create actionable roadmaps and investment theses for how we can drive incremental growth in these categories.
- Drive and execute initiatives that lead to category growth. Work with cross-functional partners (particularly Product, Engineering, Marketing, and Commercial teams) to define and run experiments, optimize collections, and improve product selection.
- Own performance tracking for priority categories on a weekly basis. Identify issues, diagnose root causes, and recommend course corrections on a near real-time basis.
- Improve search and discovery by auditing results and working with cross-functional partners to improve attributes and data mapping.
- Elevate category-specific needs to Product to influence the R&D roadmap.
- Work with Marketing stakeholders to ensure we’re optimizing our approach to driving category growth through both dedicated category-focused marketing efforts and broader campaigns.
About You
- 12+ years previous experience in the grocery, retail, or CPG industry with demonstrated cross-functional and collaborative project experience, and a track record of significant business impact.
- Comfort with both risk and ambiguity, and skilled at creating organized and structured plans even in ambiguous contexts. Ability to work in a fast-changing environment, with an entrepreneurial approach.
- Strong analytics background with a proven ability to translate business needs into analytical frameworks. Experience with SQL, dashboard creation, and root cause analysis.
- Experience designing and interpreting experiments to test hypotheses, ideally in an ecommerce environment.
- Ability to design and run operational processes to identify both short-term and long-term trends in key business metrics, and to surface these insights efficiently to senior cross-functional stakeholders.
- Executive-level written and visual communication skills serving cross-functional teams, management, and external stakeholders.
- Strong retailer and CPG empathy and an ability to understand what matters most to our commercial partners’ business.
- Inspirational team leader with experience building a culture of engagement, enthusiasm, and high performance.
- Location flexible
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
Instacart
A grocery delivery service allowing users to order from local stores and have items delivered by personal shoppers.
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