Inspira Education Group
Director of Performance Marketing
Job Summary
The role involves leading performance marketing strategies to drive client acquisition and revenue growth through paid media channels such as Google Ads, Meta, and TikTok. The candidate will manage campaigns, optimize performance through data analysis, A/B testing, and leverage tools like SQL and Python for insights and attribution modeling. This position requires experience in digital advertising, strong analytical skills, and leadership in marketing analytics, with a focus on achieving measurable results. The role offers opportunities for remote work, collaboration with founders, and involvement in strategic planning to support the company's mission of democratizing education access.
Required Skills
Benefits
Job Description
About Inspira Education
Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.
As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).
The Role
The Performance Marketing leader on our team will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our ed-tech services. Your actions will be tied directly to client acquisition and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. You will own our consumer client acquisition strategy, driving growth through high-performance paid media, including experimentation, conversion rate optimization, and innovative acquisition strategies.
Working closely with the founders and leveraging a meaningful budget, you'll craft comprehensive go-to-market strategies that drive client acquisition and serve as a trusted thought partner to leaders across sales and customer success. Your strategic insights will directly influence company-wide decisions and contribute to Inspira’s mission of improving education accessibility.
This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution and website management will be instrumental in building a world-class performance marketing operation.
While this role is open to remote candidates initially, we are building our team in New York City and are prioritizing candidates who are open to relocating. We’ll provide relocation assistance and can share more details during the process.
What You'll Do
- Set and drive the direct-to-consumer growth strategy across various channels: Google Ads, Meta, TikTok Ads, etc. – with the ability to be hands-on when needed
- Relentlessly test to identify new growth channels
- Drive performance and continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the performance marketing ecosystem.
- Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.
- Leverage SQL and Python for deep analytics, predictive modeling, and customer insights
- Develop forecasting models and own performance reporting across all marketing funnels
- Collaborate with a data team to develop and implement attribution models to evaluate the effectiveness of different channels
- Collaborate with other marketing channel leads to ensure that consumer behavior trends are leveraged in other marketing channels
- Develop a data-driven plan, setting and reporting on full-funnel KPIs to support business goals and priorities
- Analyze key metrics to understand the effectiveness of marketing campaigns, make data-driven decisions to optimize performance and budget allocation, and report on performance to stakeholders
- Establish yourself as a thought leader in marketing analytics and attribution, driving data-driven decision-making across the organization
- Lead our CRO initiatives and optimize client touchpoints to increase ROI
- Develop strong relationships with product, customer experience, tech, and sales leaders
- Champion a work environment where your team feels comfortable taking calculated risks, continuously experimenting, iterating, and executing with urgency
- Be an important voice for the Marketing team and partner to the founders, understanding how to hit revenue goals while staying true to the brand and putting the customer first
- Make strong, principled decisions and influence a broad cross-functional group to execute
- Benchmark against competitors and industry best practices to maintain a leadership position in digital performance marketing
- Manage junior team members, ensuring technology and campaign execution meet business goals
Who You Are
- Proven experience (typically 6+ years) in performance marketing roles, with a strong track record of driving measurable results
- Mastery of paid search and paid social, and a deep understanding of other digital marketing channels and their respective best practices
- Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
- Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals
- Familiar with Marketing Automation and Attribution tools
- Knowledge of advanced data analysis tools/languages such as SQL and Python
- Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making
- Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously
- Strong communication and presentation skills, with the ability to convey complex information clearly and concisely
- Experience with marketing automation platforms and CRM systems
What We Look For
- A passion for cultivating authentic connections
- Individuals who embody a winning attitude
- A mindset fueled by curiosity
- Determination to hustle and overcome challenges
- An infectious enthusiasm and adaptability
- Boundless energy and relentless tenacity
The targeted pay range for this role is: $150,000-$190,000 (including performance bonus). Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. The pay range is subject to the discretion of the Company.
Why you'll love Inspira
- Amazing people with a great vision and values
- Ability to work directly with co-founders and drive impact super quickly
- Your work directly impacts the lives and careers of students across the globe
- Remote-first team across the US and Canada
- 100% coverage of health, vision, and dental benefits
- Flexible Paid-time Off
- Ownership - Significant Company Equity as part of a compensation package
- Learning and Development Budget
- Retirement Savings Plans - 401k with matching
- Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
- Note: certain benefits are not provided to 1099 contract worker
Interested in learning more about Inspira Education, please visit Inspira Education Group.
Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
Inspira Education Group
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