Director of Web Strategy

Title: Director of Web Strategy
Direct Manager Title: VP of MarTech & Database Marketing

The Role
The Director of Web Strategy is responsible for creating web and technical strategy and delivering on web strategy initiatives for clients. They will assist in enterprise client engagements, team management, and help to grow the MarTech function within Unlock Health.

What You’ll Do

• MarTech program strategy and execution for clients
  • Lead web and technical strategy for enterprise clients by:
    • Creating web and technical strategy documentation that defines client needs, UX functionality, and implementation plan for any website or application projects
    • Analyzing SEO, email, direct mail, and landing page reports on our marketing campaign's overall performance and adjusting strategy as necessary
    • Providing strategic thinking, leadership and solution development across technologies & programs, including analytics, personalization, ad technology, testing and optimization, and marketing automation tools
• Client strategy and marketing program definition
  • Work closely with account, PM, and strategy teams to develop data-driven web strategies and campaign plans aligned with business objectives
    • Leverage customer insights and market research to identify new growth opportunities and customer acquisition strategies
    • Provide guidance and support in developing marketing messaging, content, and creative assets that resonate with target audiences
    • Monitor and analyze campaign performance metrics, track KPIs, and prepare regular reports for senior management
• Team leadership and management
  • Mentor direct reports in their professional growth, and identify and create opportunities for growth and improvement, through ongoing meetings and during the performance assessment period
  • Assist in process documentation and team education for key technologies (Unlock proprietary, Salesforce, Innovaccer, etc.)
• Best practices and innovation
  • Research new platforms, solutions or processes that could improve MarTech operations, service portfolio and/or results
  • Stay updated on emerging trends, tools, and technologies in database management, and make recommendations for continuous improvement
  • Educate other team members on best practices, trends, opportunities, and issues within the industry
• Cross-functional collaboration
  • Collaborate with sales, product, and marketing teams to align web strategy initiatives with client goals
  • Collaborate with VP of Compliance and Development to ensure compliance, security, and optimization across managed systems

Ideal Qualifications

• Bachelor's degree or higher preferred (or equivalent work experience)
• 5+ years as a web strategist, 1+ years as a manager
• Healthcare or related industry experience preferred
• Agency experience preferred
• Excellent written and verbal communication skills
• Excellent analytical and problem-solving skills
• Extensive knowledge of related Ad/Marketing platforms & software
• Experience building new functions and capabilities within agencies or health tech

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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