Event Campaign Manager

PandaDoc is looking for an analytical, growth-minded Event Campaign Manager.

As a Event Campaign Manager at PandaDoc, you will orchestrate and launch integrated event campaigns to generate new business and expansion. You’ll contribute to the Campaigns team’s quarterly pipeline targets while working cross-functionally across our Marketing, Sales, and CX teams to design and launch engaging in-person and virtual events.

As a critical member of our Campaigns team, you will help build and evolve our events program by testing new ways to engage our buyers and drive demand from our ICP.

In this role, you will:

• Develop an event roadmap encompassing partner events, industry conferences, and PandaDoc-hosted events (both virtual and in-person).
• Conduct thorough research to identify events that align with our target audience and business objectives, ensuring maximum ROI.
• Manage all aspects of event participation, including budget allocation, contract negotiation, event design, and logistical coordination.
• Build engaging pre-, during-, and post-event marketing campaigns to drive attendance, engagement, and pipeline.
• Collaborate closely with the Sales team to understand pipeline generation goals, ensure enablement, and gather feedback to optimize event strategies.
• Develop compelling event content and messaging in collaboration with Content, Design, and Product Marketing teams.
• Oversee the setup and execution of digital events, leveraging various platforms and technologies to create impactful virtual experiences.
• Track and analyze event performance metrics, providing regular reports and actionable insights to optimize future event strategies.
• Manage relationships with event organizers, partners, and vendors.

About you:

• You’re driven by metrics, with a strong understanding of event ROI and how to measure success.
• You’re organized to a fault with excellent project management skills and the ability to manage multiple projects simultaneously.
• You’re hands on and excited to be involved in all stages of the event process.
• You’re an exceptional communicator, with the ability to build strong relationships internally and externally.
• You're always learning, evolving, and pushing the boundaries. You stay up-to-date on industry trends and best practices in event marketing, and continuously seek innovative approaches to enhance our event impact.

Qualifications:

• 3+ years of experience in event marketing, ideally within a B2B SaaS company.
• Proven track record of developing and executing successful event campaigns that contribute to sales pipeline growth.
• Experience working collaboratively with Sales teams and understanding their needs and feedback.
• Experience running impactful campaigns via marketing automation platforms like HubSpot, Marketo, or Pardot.
• Familiarity with CRMs and other marketing tools; such as Salesforce.
• Experience managing event campaigns in project management tools; such as Asana or ClickUp.
• Detail-oriented, highly organized, and able to prioritize tasks effectively.

It would be awesome if you had (bonus points):

• Experience building an event program from the ground up.
• A demonstrable playbook for scaling digital events and maximizing their impact.

Company Overview:

PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com.

Company Culture:

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.

Check out our LinkedIn to learn more.

Benefits:

The annual OTE for this role is up to $84k-93k (base + bonus combined)

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

EXTERNAL RECRUITERS

Approval Requirement

The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.

Application deadline: 7/30/25