Cresta
Field Marketing Manager
Job Summary
The role involves developing and executing event strategies aligned with sales goals, managing enterprise-level programs, and analyzing ROI to optimize performance. The candidate will coordinate with sales, marketing, design, and vendors, ensuring smooth execution and measurable results. Strong project management, communication, and analytical skills are essential, with an emphasis on cross-functional collaboration and process standardization. The position offers opportunities to work with senior leadership and contribute to the company's marketing and demand generation efforts.
Required Skills
Benefits
Job Description
About the role:
We’re looking for a Field Marketing Manager to join our high-impact team. You'll own the event experience from concept to execution, bringing innovative ideas to life that differentiate our brand, deliver memorable experiences, and drive business results. Reporting to the Sr. Field Marketing Manager, this role is highly visible, strategic, and execution-heavy.
Responsibilities:
- Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success.
- Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance.
- Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
- Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
- Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
- Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
- Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration
- Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
- Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
- Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions
- Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
- Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping
Qualifications We Value:
- Bachelor’s degree or equivalent practical experience
- 3–5 years of experience in B2B field/event marketing or integrated campaign roles
- Strong project management capabilities—able to juggle multiple programs at once
- Excellent communicator who can influence up, down, and across functions
- Analytical mindset with experience in reporting on event performance and ROI
PREFERRED QUALIFICATIONS
- Experience with AI, Contact Center, or Customer Experience solutions
- Experience supporting account-based field strategies
- Previous sales/SDR experience or strong familiarity with sales processes
- Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Salary Range: $120,000–$150,000 + Offers Equity
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]
Cresta
Cresta was founded with the goal of using AI to help people learn high-value skills and in doing so, make business radically more productive. Cresta’s team of world-renowned AI thought leaders, industry experts, and top-tier investors lean on experience from scaling companies like Google, Facebook, and Open AI on our march towards helping professionals become experts on day one.
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