Corelight
Field Marketing Manager - Central
Job Summary
This role involves developing and executing regional marketing strategies, including events, product launches, and account-based marketing programs, to generate demand and pipeline. The candidate should have extensive experience in high-tech B2B enterprise software, preferably in cybersecurity, with skills in integrated marketing campaigns, channel partner collaboration, and marketing technology tools. Strong communication, teamwork, and analytical skills are essential, along with a proactive, player-coach attitude. The position offers opportunities for travel within North America and is part of a company committed to a diverse and inclusive remote workforce.
Required Skills
Benefits
Job Description
Towards the end of our interview process is an in-person interview.
Do you want to help make the world safe from cyber attack?
At Corelight, we believe that the best approach to cybersecurity risk starts with the network. Attackers can evade endpoint detection, firewalls and many other technologies - but they can’t avoid leaving digital footprints on the networks they traverse. Built on open-source innovations from Zeek, Suricata and YARA and refined through years of real-world use, Corelight transforms network footprints from physical, virtual and cloud networks into actionable insights. Our customers use these insights to speed incident response and proactively hunt for threats.
Job Summary:
Corelight is looking for a Remote Central-based Field Marketing Manager, responsible for the strategy and execution of high-impact field marketing programs and events to drive demand and pipeline. This position requires a unique blend of events (virtual and in-person) account-based marketing (ABM), and integrated marketing experience. Reporting to the Senior Director of Field Marketing, the ideal candidate is a seasoned, modern marketer that has a demonstrated track record of demand and pipeline generation.
Key Responsibilities:
- Work closely with cross-functional departments, including Sales, Channels/Alliances, Operations, and other internal marketing functions to create and execute region specific event and demand generation plans based on the unique requirements of each region.
- In conjunction with Product Marketing and other functions, create and execute region specific product launch plans (i.e. communication, enablement, demand requirements).
- Evaluate and prioritize content, program, event and other requests from the region.
- Design and execute account-based marketing programs and implement as needed.
- Develop, track and own appropriate marketing metrics for campaigns in the region.
Minimum Qualifications:
- 10+ years of marketing experience with high-tech, B2B enterprise software.
- Experience in the cybersecurity market, working knowledge of key persona and relevant content requirements strongly preferred.
- Experience developing techniques to engage multiple personas across all aspects of the Buyer’s Journey.
- Experience creating and delivering integrated marketing campaigns (digital, PR, social, events and other channels).
- Experience working with channel marketing and partners
- Working knowledge of modern marketing technology stack.
- Strong written and communications skills – must be able to communicate the value proposition of the company, create original content and present to a wide range of audiences
- Strong teamwork and collaboration skills.
- Analytical and problem-solving mind-set.
- Player-coach attitude - must be enthusiastic about developing the plan, and doing the work
- B.A. / B.S or equivalent undergraduate degree
- Travel may be required throughout North America.
Fueled by investments from top-tier venture capital organizations such as Crowdstrike, Accel and Insight, Corelight is the fastest growing network detection and response platform in the industry. Our customers trust us to protect mission-critical assets in leading enterprises, government, and research institutions worldwide. We are leading the way with AI-assisted workflows, machine learning models, cloud security and SaaS-based solutions to arm defenders with the tools and knowledge they need to disrupt cyber attacks. Our team of passionate innovators are dedicated to solving some of the toughest challenges in cybersecurity, while fostering a collaborative, inclusive, and growth-oriented culture.
Corelight is committed to a geographically distributed yet connected employee base with employees working from home and office locations around the world. At Corelight, we take pride in the diversity of our backgrounds and perspectives, and we are committed to fostering an inclusive environment that strengthens our company.
We are looking forward to meeting you. Check us out at www.corelight.com
Notice of Pay Transparency:
The compensation for this position may vary depending on factors such as your location, skills and experience. Depending on the nature and seniority of the role, a percentage of compensation may come in the form of a commission-based or discretionary bonus. Equity and additional benefits will also be awarded.
Corelight
Disrupt future attacks with complete network visibility, next-level analytics, faster investigations, and expert threat hunting.
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