General Manager, Owned & Operated

Within Honor, the Owned & Operated (O&O) team is at the forefront of this transformation.

The O&O business is a critical part of Honor’s future growth strategy, serving as a testing ground for innovation, operational excellence, and experimentation that elevates care quality and outcomes across the entire Home Instead network.

As General Manager, O&O, you will own the growth, operations, and P&L performance of a portfolio of territories within Honor’s Owned & Operated business.

Reporting to the Vice President of O&O, this role focuses on strategy, execution, team leadership, while building scalable operational practices that will serve as a flagship model for the broader Home Instead Network.

This is a hands-on leadership opportunity for a results-driven builder who thrives in ambiguity, dives deep into analytics, and leads teams with purpose — making a tangible difference in the lives of aging adults and their families.

This role roughly requires traveling 2-3 days per week, twice a month.

Key Results:

• Growth: Deliver X% growth in hours and revenue in each territory.
• Playbook: Develop and implement repeatable, metric-driven operating playbooks across sales, recruiting, and care delivery that improve consistency, efficiency, and performance across markets.
• Team: Establish a strong local leadership bench and frontline team by hiring the right talent, setting clear performance expectations, and instilling a culture of accountability, continuous improvement, and mission-driven execution.

Role Responsibilities:

• Drive Business Growth and Own P&L
• Own the full P&L for assigned O&O territories, driving revenue growth, profitability, and operational excellence.
• Implement initiatives that accelerate organic YoY growth, moving territories toward aspirational targets of XX%+ annual growth.
• Collaborate with the VP of O&O and cross-functional teams to develop and execute strategies to increase referral lead generation, improve sales conversion, and engage clients more effectively.
• Operational Excellence & Scalability
• Build and implement scalable operational playbooks that drive consistency, efficiency, and results across all functional areas.
• Standardize processes and resource allocation frameworks to support sustainable growth across territories.
• Identify and address gaps in team structure, tools, and reporting to improve operational performance and enable data-driven decision-making.
• Lead efforts to standardize reporting and data accuracy, enabling teams to monitor performance, identify trends, and take corrective action.
• Pilot Innovation and Shape Strategy
• Pilot new initiatives, technologies, and operational models that address systemic challenges in home care.
• Lead experimentation efforts, including data-driven sales processes and referral pipeline management, and translate insights into scalable models for broader adoption across the Home Instead network.
• Lead High Performing Teams
• Lead, mentor, and develop cross-functional teams aligned with Honor’s mission, driving a culture of ownership, accountability, and continuous improvement.
• Set clear goals and expectations, monitor team performance through standardized reporting, and ensure consistent execution.
• Foster strong collaboration across regional and corporate partners to prioritize and deliver operational objectives.

Competencies:

• Drives High Performance: Sets ambitious goals, leads teams through change, and builds a culture of ownership, accountability, and results — especially in fast-paced, ambiguous environments.
• Influence & Collaboration: Exceptional communicator who builds alignment across teams, driving coordinated execution around shared goals.
• Leads Change with Purpose: Inspires teams to adopt new processes, embrace operational improvements, and sustain a culture of agility, accountability, and continuous growth.
• Turns Data into Strategy: Connects operational and financial insights to business strategy, translating data into clear priorities, targeted actions, and measurable growth outcomes.

Qualifications:

• 6+ years in operational leadership (multi-site/multi-territory preferred), managing P&L, scaling revenue, and leading cross-functional teams.
• Experience thriving in high-growth, tech-enabled, digitally native operation.
• Proven track record of driving revenue growth through a combination of lead generation, sales funnel conversion, and operational efficiency improvements.
• Strong analytical skills, diving into complex data to uncover insights, turning them into real-world strategies and actionable steps to drive results and manage performance; with hands-on experience using Excel, and/or other BI tools.
• Demonstrated success leading change initiatives and operational transformations in complex, fast-paced environments.
• Proven ability to own growth and operations across dynamic markets—navigating ambiguity and variability to build, test, and scale repeatable playbooks that drive sustainable performance and expansion.
• MBA is a plus.

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