OKX
Global SEO Manager
Job Summary
The role involves developing and executing global SEO strategies to increase organic traffic, user acquisition, and engagement for OKX's websites. The manager will collaborate with cross-functional teams to implement on-page SEO best practices, optimize content, and lead multi-regional SEO efforts, including localization. They will analyze SEO performance using various tools, conduct experiments, and create reports to identify growth opportunities. The position requires extensive experience in SEO, strong data analysis skills, and the ability to work effectively in a fast-paced environment focused on crypto and fintech industries.
Required Skills
Benefits
Job Description
Who We Are
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity
What You'll Be Doing:
- Develop overall strategy and execution of global SEO initiatives to drive organic traffic, user acquisition and engagement for OKX's global websites
- Ensure best practice for on-page SEO optimizations for including metadata, site structure, internal linking, keyword strategy and any other on-page elements
- Work closely with product teams, content teams to develop and execute SEO friendly features to capture non-brand keyword opportunities including transactional and informational intents.
- Implement SEO recommendations and conduct PRD reviews with cross-functional product teams to unlock site-wise pages and content opportunities for organic traffic
- Scale local SEO growth by leading and collaborating with our local SEO/content teams to implement best practices for multi-regional and multi-language SEO, including hreflang, localization and geo-targeting
- Conduct research and leverage analytics, A/B testing, and reporting tools to measure performance and identify growth opporutnities。
- Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale
- Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Naver, Yandex), app stores (App Store, Google Play)
- Manage all conversion funnels and optimize conversion rates for clicks, downloads and signups
What We Look For In You:
- 5+ years experience in SEO growth & strategy, preferably in the crypto, fintech, or highly competitive industries
- Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team
- Ability to handle pressure and thrive in a fast-paced and high-growth environment
- Deep knowledge and understanding of all aspects of SEO, including technical SEO, on-page optimization, link-building, structured data and content best practice
- Advanced experience with SEO tools (Google Search Console, GA4, Ahrefs, etc.)
- Excellent communication and interpersonal skills with the ability to build relationships with global teams
- Proficient in data analysis and performance metrics, and able to communicate results using data
- Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing)
Nice to Haves:
- Experience in SEO channel attribution and driving SEO ROI model
- Experience in technical SEO, off-page SEO, and media platform and ranking sites relationships management
- Passion for crypto, blockchain, and web3 is a plus
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
OKX
Buy BTC, ETH, XRP and more on OKX, a leading crypto exchange – explore Web3, invest in DeFi and NFTs. Register now and experience the future of finance.
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