Fresh Prints
Graphic Designer
Job Summary
The role of the Graphic Designer involves creating visual assets for digital advertising campaigns across platforms like Meta, Google, and Amazon, as well as developing engaging e-commerce content. The candidate is expected to have proficiency in Adobe Creative Suite, video editing, photo retouching, and understanding platform specifications. Responsibilities include designing static and dynamic ad creatives, producing short-form videos, and designing Amazon product images and storefronts. Strong collaboration, project management skills, and the ability to work independently are essential for success in this role.
Required Skills
Job Description
Graphic Designer - Digital Advertising & E-commerce Assets
Reports To: Head of Performance Marketing
About the Company:
David Peyser Sportswear, Inc. is a premier importer and distributor of men’s, women’s and children’s sportswear, outerwear, activewear and accessories that operates three primary business segments: Branded Apparel, Licensed Apparel and Custom-Decorated Apparel. Founded in 1948 by David Peyser and his two sons Paul and Irwin, the Company is now managed by the second generation of the Peyser family who have successfully grown the organization into a leading provider of branded, licensed and custom-decorated apparel products.
Summary:
We are seeking a talented and versatile Graphic Designer to create compelling visual assets for our digital advertising campaigns across Meta, Google, and Amazon, as well as engaging e-commerce content for our Amazon presence. This role requires a strong understanding of digital advertising best practices, video production basics, and Amazon's platform requirements. The ideal candidate will be a creative problem-solver with excellent visual design skills, attention to detail, and the ability to work independently and collaboratively.
Responsibilities:
Digital Advertising Design (Meta, Google, Amazon):
- Conceptualize and design visually engaging static and dynamic ad creatives for various placements across Meta (Facebook, Instagram), Google Ads (Display, YouTube), and Amazon Advertising (Sponsored Products, Brands, Display).
- Develop ad variations based on performance data and platform best practices (A/B testing concepts).
- Ensure all ad designs adhere to platform specifications, guidelines, and brand standards.
- Stay up-to-date on the latest advertising design trends and platform updates.
Video Production & Editing:
- Conceptualize and storyboard short-form video ads and promotional content suitable for social media and advertising platforms.
- Basic video editing skills, including trimming, assembling clips, adding text overlays, music, and basic motion graphics.
- Optimize video content for different platforms and ad formats.
Amazon E-commerce Assets:
- Design visually appealing and informative product listing images that adhere to Amazon's guidelines and drive conversions.
- Create engaging A+ Content (Enhanced Brand Content) layouts, including lifestyle imagery, infographics, and comparison charts.
- Develop brand store designs and assets that enhance the customer experience on Amazon.
- Ensure all Amazon assets are optimized for mobile viewing.
Post-Production & Retouching:
- Perform high-quality photo retouching and image manipulation for product photoshoots and marketing materials.
- Ensure consistency in image quality and branding across all visual assets.
- Prepare images for various digital and print applications.
Collaboration & Project Management:
- Collaborate effectively with marketing managers, content creators, and other team members to understand project goals and deliver high-quality designs on time.
- Manage multiple projects simultaneously and prioritize tasks to meet deadlines.
- Maintain organized digital asset libraries.
- Present design concepts and iterate based on feedback.
Qualifications:
- Bachelor's degree in Graphic Design, Visual Communication, or a related field.
- Proven experience of at least 3+ in graphic design, with a strong portfolio showcasing digital advertising and e-commerce design work.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects or similar video editing software).
- Solid understanding of design principles, typography, color theory, and layout.
- Knowledge of digital advertising best practices and platform specifications for Meta, Google, and Amazon.
- Experience designing and optimizing assets for e-commerce platforms, particularly Amazon.
- Basic video editing skills and understanding of video formats for online advertising.
- Strong photo retouching skills and attention to detail.
- Excellent communication, collaboration, and time management skills.
- Ability to work independently, take initiative, and problem-solve creatively.
- Familiarity with project management tools is a plus.
Bonus Points:
- Experience with motion graphics and animation.
- Understanding of conversion rate optimization (CRO) principles in design.
- Experience with data-driven design and A/B testing.
- Knowledge of print design principles.
Fresh Prints
Create trendy sorority, frat, and club apparel using our design tool. Start from a photo or one of our 6,000+ design ideas. Print on 2,000+ t-shirts, sweaters, sweatpants, hoodies, hats, and more.
See more jobsSafe Remote Job Search Tips
Verify Employer Thoroughly
Research the company's identity thoroughly before applying. Check for a professional website with contacts, active social media, and LinkedIn profiles. Verify details across platforms and look for reviews on Glassdoor or Trustpilot to confirm legitimacy.
Never Pay to Get a Job
Legitimate employers never require payment for applications, training, background checks, or equipment. Always reject upfront payment requests or demands for bank details, even if they claim it's for purchasing necessary work gear on your behalf.
Safeguard Your Personal Information
Protect sensitive data like SSN, bank details, or ID copies. Share this only after accepting a formal, written job offer. Ensure it's submitted via a secure company system or portal, never through insecure channels like standard email attachments.
Scrutinize Communication & Interviews
Watch for communication red flags: poor grammar, generic emails (@gmail), vague details, or undue pressure. Be highly suspicious of interviews held only via text or chat apps; legitimate companies typically use video or phone calls.
Beware of Unrealistic Offers
If an offer's salary or benefits seem unrealistically high for the work involved, be cautious. Research standard pay for similar roles. Offers that appear 'too good to be true' are often scams designed to lure you into providing information or payment.
Insist on a Formal Contract
Always secure and review a formal, written job offer or employment contract before starting work or sharing final personal details. Ensure it clearly defines your role, compensation, key terms, and conditions to avoid misunderstandings or scams.