Group Copy Supervisor - Healthcare Advertising

Why Precision AQ
When you love what you do, it won’t feel like work. Who says your calling and career have to be mutually exclusive? People who join us at Precision AQ are drawn to our agency because of their passion for and commitment to truly cutting-edge and incredible work – they stay for our ethos of wecentricity, the community and collaboration we foster here. Launching clients’ treatments. Changing patients’ lives. Advancing creativity and strategy, improving results and outcomes. We do our best and most innovative work when it’s fueled by purpose and comprised of the unique and varied perspectives and abilities of team members across the globe.

At Precision AQ, talent is displayed in the work, not flaunted in plumes of conceit. Here, cooperation and wecentricity are what we champion. Are you a self-effacing rock star? A sensible diva? A down-to-earth maestro? Have we got a stage for you. Our people are wildly talented, clever, and inspiring.

Who we are: The mission of the Copy team is to be impossible to ignore through our dynamic collaboration and our aligned focus of changing the standard of care for our clients.

Who you are: Combines exceptional conceptual skills with a well-honed understanding of effective written and oral communication. Oversees content output of creative team in an effort to elevate the storytelling aspect of our deliverables. Ensures that all content (for a diverse set of media including, but not limited to, print, collateral, video, digital, etc) is consistent with strategy, brand guidelines, and industry rules. Presents work with comprehensive knowledge and narrative flair; defends work with logic, creativity, and (appropriate) passion. Creates meaningful working relationships with account, strategy and project management teams. Establishes productive rapport and communication with clients to ensure strategic intent and narrative integrity for all deliverables. Solves day-to-day resource issues. Mentors junior staff.

Essential functions of the job include but are not limited to:

Writing

• Oversees the content development of multiple brands, ensuring strategic intent for all pieces is achieved through content

• Mentors junior creatives, reviewing their work and ensuring strategic intent for tactic is achieved through content

• Supports strategy in the creation of strategic documents that require wordsmithing

Concept

• Partners with an art director to develop compelling creative concepts

• Maintains awareness of competitive campaigns to ensure differentiation of concepts presented

Presenting

• Presents to and communicates with clients without supervision.

• Client communications should lead to a shared understanding of changes needed and next steps for all deliverables. This includes:

• Articulating storyflow ensuring client buy-in

• Offering strategic rationale for what was created

• Explaining deliberate tone differentiation from competition

Team Interaction/ Management

• Works closely with junior writers to ensure clarity on tactics, appropriate source material, timing, and brief in order to execute copy development properly

• Work with other team members to find solutions to challenging problems

• Responsible for strong relationships with other agency team members outside of the creative group along as well as clients

Product and Content Knowledge

• Understands products, competitors, market dynamics, and changes likely to impact category

• Complete understanding of MOA, product emotional/functional benefits, brand narrative, and competitive landscape

Strategy

• Ensures tactics are strategically executed, and ladders up to greater strategic objective(s) of brand
  
  

Business Development

• Provides conceptual content, or content strategy for new business pitches as needed

Creative and Agency Leadership

• Understands the different agency offerings

• Takes time to educate internal team on what great content looks like

• As needed, develops and internally markets best practices for copy document creation, brand narrative format, message matrix development, and other pieces

Qualifications:

Minimum Required:

• Education: Bachelor’s degree or above required

• Work Experience: 5+ years in advertising required; healthcare (device/pharmaceutical) focus preferred; appropriate portfolio demonstrating work

Other Required:

• May require travel domestically and/or internationally including overnight stays

Preferred Skills:

• Independent Research

• Verbal and Written Communication

• Original Content Creation

• Content Organization

Competencies:

• Strategic thinking

• Incredible prowess with verbal and written communication

• Proactive problem-solving capabilities

• Independently motivated

• Works well with others

• Inspiring to other team members

• Able to jump from project to project with ease

• Maintains a positive outlook in the midst of change, tight deadlines, incomplete information

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