Growth Marketing Lead

Our Growth Marketing team is building brand new growth channels and products, and you will have a pivotal role in our mission to revolutionize the therapy healthcare marketplace. We are looking for an experienced growth marketer and 0 to 1 builder who will launch high-velocity experiments and build upon our existing suite of growth marketing channels, learning and creating new tactics to further engage our user base.

You will:

• Develop Headway’s affiliate marketing strategy by identifying potential partners and supporting the growth of the partner pipeline
• Work with a dynamic cross-functional team to create new product features and craft the ideal new product experience for new partners
• Craft a multi-channel campaign plan for partner acquisition, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation
• Leverage customer and data insights to identify opportunities for new segmentation strategies
• Monitor and report on campaign performance, making adjustments to outreach efforts based on iterative key learnings.
• Track and analyze program performance, and identify opportunities for optimization
• Spearhead the launch and expansion of our affiliate efforts nationally with the support of cross functional partners

You’d be a great fit if:

• You have 4-6+ years experience as a growth marketer or builder/operator in high-growth environments
• You have an empathetic, customer-centric approach that keeps the customer experience at the center
• You are data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
• You thrive in a fast paced, high-growth startup environment
• You are excited by the opportunity to own end to end initiatives and metrics, from high level strategy as well as roll-up the sleeves work to get things done
• You have a proven track record of setting targets and creating a strategic framework to consistently meet them
• You are experienced in working with cross functional teams and launching new scrappy initiatives
• Experience with affiliate programs (ideally in B2B) and/or marketplaces a plus

Compensation and Benefits:

The expected base pay range for this position is $101,320 - $149,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

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