Panasonic Well
Growth Marketing Lead, Mobile
Job Summary
The role involves leading mobile app growth strategies focused on user acquisition, retention, and re-engagement. The candidate will manage paid and organic campaigns, optimize App Store presence through ASO, and analyze performance data to refine marketing efforts. Collaboration with Product and Engineering teams for testing and improving user experience is essential. The position requires extensive experience in growth or performance marketing, with a strong emphasis on mobile-first consumer apps and data-driven decision making.
Required Skills
Benefits
Job Description
About Panasonic Well:
Panasonic Well is a venture and business incubator from the Panasonic Group focused on pioneering new health and wellness solutions by connecting hardware, software and services through industry-leading, responsible AI. We are committed to building an ecosystem of technology that improves well-being for every generation.
Panasonic Well operates in the US as Panasonic Well LLC and in Japan as a division of Panasonic Holdings Corporation.
About The Role:
We’re looking for a data-driven Mobile Growth Marketing leader to own and scale user acquisition across paid and organic channels. You’ll lead performance marketing campaigns, optimize App Store presence, and drive top-of-funnel growth strategies including ASO and content experimentation. This role is ideal for someone who thrives in a fast-paced, test-and-learn environment and is passionate about scaling 0-1 mobile apps.
What You’ll Get To Do:
- Lead the mobile app growth strategy, including user acquisition, onboarding, retention, and re-engagement.
- Plan, execute, and optimize paid campaigns across mobile app channels.
- Manage ASO efforts (App Store Optimization) to increase visibility and conversion in app stores.
- Analyze performance and attribution data across acquisition and lifecycle campaigns to continuously refine targeting and messaging.
- Collaborate with Product and Engineering to run A/B tests that improve activation rates, user experience, and conversion funnels.
- Identify and test new growth channels, tactics, and platforms to unlock incremental app growth.
- Build dashboards and reporting frameworks to measure and communicate performance to leadership and cross-functional teams.
What You’ll Bring:
- 10+ years of growth or performance marketing experience, preferably with a focus on mobile-first consumer apps.
- Proven track record of scaling mobile app growth across paid and organic channels.
- Deep understanding of mobile measurement platforms, analytics tools, and attribution models.
- Experience running and optimizing campaigns across several UA channels.
- Hands-on experience with CRM and engagement tools.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Creative problem-solver with a bias for experimentation and iteration.
- Strong collaboration skills and the ability to thrive in a cross-functional, fast-paced environment.
What We Offer:
At Panasonic Well, we believe that the future of work is flexibility. Like many other leading Silicon Valley based businesses, we follow a hybrid workplace model post-pandemic. We believe this model is consistent with our goals of fostering a highly collaborative culture, promoting employee well-being, and developing a workplace that is engaging, equitable, and innovative.
Local (Bay Area) employees are expected to come into the office on Mondays & Wednesdays and optional on the other days of the week. Fully remote (Work From Home) employment may be available for select positions.
Grade level and salary ranges are determined primarily through the scope and complexity of the role along with a review of the applicant’s experience and skills, as well as alignment with geographic market data and equity with other team members.
Employee benefits include:
- Competitive compensation
- Comprehensive benefits (Medical, Dental, Vision, HSA, FSA)
- 401(k) with employer match
- Life & Short Term Disability Insurance
- Supplemental Medical Coverage
- Unlimited Vacation & Accrued Sick Leave
- 12 Company Holidays
- Paid Maternity & Parental Leave
- Paid Caregiver Leave
- Employee Assistance Program
- Group and 1-on-1 Career Coaching
- Pet Insurance
- Casual Dress Code
- Catered Lunch & Snacks
- Discounts on Panasonic products
- Company Social Events
We are proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. All candidates must have valid authorization to work in the U.S. Thank you for your interest.
Panasonic Well
Panasonic Well is a venture and business incubator within the Panasonic Group, committed to building new services and technologies that improve well-being for all.
See more jobsSafe Remote Job Search Tips
Verify Employer Thoroughly
Research the company's identity thoroughly before applying. Check for a professional website with contacts, active social media, and LinkedIn profiles. Verify details across platforms and look for reviews on Glassdoor or Trustpilot to confirm legitimacy.
Never Pay to Get a Job
Legitimate employers never require payment for applications, training, background checks, or equipment. Always reject upfront payment requests or demands for bank details, even if they claim it's for purchasing necessary work gear on your behalf.
Safeguard Your Personal Information
Protect sensitive data like SSN, bank details, or ID copies. Share this only after accepting a formal, written job offer. Ensure it's submitted via a secure company system or portal, never through insecure channels like standard email attachments.
Scrutinize Communication & Interviews
Watch for communication red flags: poor grammar, generic emails (@gmail), vague details, or undue pressure. Be highly suspicious of interviews held only via text or chat apps; legitimate companies typically use video or phone calls.
Beware of Unrealistic Offers
If an offer's salary or benefits seem unrealistically high for the work involved, be cautious. Research standard pay for similar roles. Offers that appear 'too good to be true' are often scams designed to lure you into providing information or payment.
Insist on a Formal Contract
Always secure and review a formal, written job offer or employment contract before starting work or sharing final personal details. Ensure it clearly defines your role, compensation, key terms, and conditions to avoid misunderstandings or scams.