Inspira Education Group
Growth Marketing Lead - Online Events
Job Summary
This role involves leading the entire webinar and virtual events program, including strategy, planning, execution, and optimization to generate qualified leads and support pipeline growth. The candidate will serve as the primary host, coordinate logistics, and collaborate with cross-functional teams to develop engaging content aligned with marketing goals. Key responsibilities include promotion, audience engagement, post-event follow-up, and analyzing performance metrics for continuous improvement. The position requires 2-4 years of experience in event marketing or demand generation, strong communication skills, project management abilities, and familiarity with webinar platforms and marketing tools.
Required Skills
Benefits
Job Description
About Inspira Education
Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.
As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.
As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).
The Role
We’re looking for a proactive and creative Growth Marketing Lead to spearhead our end-to-end webinar and virtual events program. In this role, you’ll take full ownership of strategy, planning, execution, and follow-up to deliver high-impact events that generate qualified leads and accelerate pipeline. You’ll be both the architect and the face of our webinar program, driving engagement and conversion at every stage of the funnel.
What You'll Do
Webinar Strategy & Planning
- Collaborate cross-functionally with marketing, creative, sales, and subject matter experts to develop compelling webinar topics aligned with key personas and funnel stages
- Build and maintain a strategic monthly and quarterly webinar calendar that supports broader campaign themes and demand generation goals
Execution & Hosting
- Serve as the primary host for live webinars by introducing speakers, managing transitions, and driving engagement throughout each session
- Oversee all logistics, including speaker coordination, platform setup (Zoom, Sequel, GoToWebinar, etc.), dry runs, and content reviews
- Ensure a polished, on-brand experience across every event, from visuals to delivery
Promotion & Demand Generation
- Partner with the marketing team to execute multichannel promotional campaigns across email, paid media, and social to maximize registration
- Write and optimize event assets, including landing page copy and design, email invitations, and post-event nurture sequences
- Create event playbooks and audience-facing materials using tools like Canva
- Design initiatives to enhance user experience and drive community engagement
- Optimize free event funnels for downstream conversion to paid coaching, intro calls, and sales conversations
Post-Webinar Optimization
- Manage all post-event workflows — including sending recordings, launching follow-up sequences, and repurposing content into blogs and social clips.
- Analyze performance metrics (registration, attendance, engagement, lead quality) and apply insights to improve future webinars and drive pipeline impact.
Who You Are
- 2–4 years of experience in demand generation, event marketing, or webinar production
- Confident and engaging on camera, with strong verbal communication skills and ease speaking live to large audiences
- Skilled in project management, with a sharp attention to detail and a track record of coordinating cross-functional teams and timelines.
- Known for being a creative self-starter with a scrappy, resourceful approach—able to stretch small budgets and execute with impact.
- Energized by event planning and passionate about designing standout experiences that captivate and convert.
- Strong visual storytelling abilities, with a talent for creating polished decks and marketing materials (experience with Canva or similar tools is a plus).
- Collaborative and people-oriented, adept at building relationships and aligning stakeholders around a shared vision.
- Deeply invested in community building and constantly exploring fresh, meaningful ways to engage target audiences.
- Thrives in fast-paced environments and excels at prioritizing multiple tasks without losing focus.
- Familiarity with webinar platforms (Zoom, ON24, Demio), CRMs (HubSpot, Salesforce), and marketing automation tools is preferred.
Bonus Points If You Have
- Experience running or moderating virtual events, panels, or podcasts
- Background in education, tutoring, admissions, or coaching services
- Ability to analyze funnel metrics and draw actionable conclusions
- Comfortable writing and editing marketing copy.
The targeted pay for this role is: $80,000 (including performance bonus). Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. The pay range is subject to the discretion of the Company.
Working Schedule
This is a full-time role with a schedule of 12:00 PM – 8:00 PM PST to align with our evening events. The position requires availability five days per week, including four weekdays and one weekend day.
Why you'll love Inspira
- Amazing people with a great vision and values
- Ability to work directly with co-founders and drive impact super quickly
- Your work directly impacts the lives and careers of students across the globe
- Remote-first team across the US and Canada
- 100% coverage of health, vision, and dental benefits
- Flexible Paid-time Off
- Ownership - Significant Company Equity as part of a compensation package
- Learning and Development Budget
- Retirement Savings Plans - 401k with matching
- Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
- Note: certain benefits are not provided to 1099 contract worker
Interested in learning more about Inspira Education, please visit Inspira Education Group.
Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
Inspira Education Group
An interactive platform designed to support you across the entire admissions process. Right from individualized counselor matching, tailored guidance, to streamlined application management, and AI driven personalized insights.
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