Prolific
Growth Marketing Manager
Job Summary
The Growth Marketing Lead at Prolific is responsible for developing and executing demand generation strategies, specifically targeting high-value AI accounts through account-based marketing (ABM) approaches. The role involves designing multi-channel campaigns, optimizing customer touchpoints, and collaborating with sales and marketing teams to drive pipeline growth. Candidates should have proven experience in B2B demand generation, strong collaboration skills, and a data-driven mindset. The position offers opportunities to work at the forefront of AI innovation within a mission-driven company that values diversity, experimentation, and results.
Required Skills
Benefits
Job Description
Team:Marketing
Prolific
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.
The role
We’re looking for a strategic and execution-focused Growth Marketing Manager to own demand generation across a tightly defined set of high-value accounts. You’ll drive pipeline growth and brand engagement with frontier AI model creators and leading AI application developers, using a high-impact account-based marketing (ABM) approach.
As an individual contributor, you'll work closely with others in the growth marketing team, which includes a demand generation events manager and a lifecycle marketer, to plan and execute coordinated campaigns and partner with Sales, Product Marketing, and Content to align efforts across the funnel.
What you’ll bring to the role
- Proven experience in B2B demand generation and ABM, ideally in the AI, SaaS or developer tools space.
- Excellent collaboration and communication skills — you keep stakeholders informed, bring others along with clear rationale, and document insights and performance clearly.
- Comfortable setting up experiment frameworks, executing on them and regularly sharing experiment results, learnings, and campaign performance to inform broader team strategy.
- A strong grasp of growth levers across paid media, intent data, outbound orchestration and on-site conversion optimization.
- Demonstrated ability to build integrated, multi-channel campaigns that drive awareness and pipeline within strategic accounts.
- A data-driven mindset — comfortable owning performance metrics like MQLs, SALs, pipeline contribution, and ROI.
- Excellent collaboration skills — able to partner with sales and cross-functional marketing teams to deliver coordinated, customer-centric experiences.
- Comfort operating in fast paced, ambiguous environments where experimentation and iteration are key.
What you’ll be doing in the role
- Develop and execute ABM plans targeting leading AI labs, large enterprises, and innovative startups, with measurable impact on pipeline.
- Design and optimize campaigns across customer touchpoints—tailoring messaging and content to key use cases, personas and buying stages.
- Own the strategic account list with Sales and Revenue Operations, defining target segments and priority accounts.
- Coordinate with our events manager to embed field marketing and hosted experiences into your demand playbook.
- Collaborate with the lifecycle marketer to build effective nurture journeys and accelerate hand raisers through the funnel.
- Test and scale new demand tactics using insights from intent platforms, enrichment tools, and campaign analytics.
- Communicate progress clearly and frequently with internal stakeholders — including weekly updates on campaign performance, test results, and actionable learnings.
- Track performance, report on KPIs, and iterate campaigns based on data and feedback.
Why Prolific is a great place to work
We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.
We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.
Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
Links to more information on Prolific
Privacy Statement
By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific's use of your personal information.
Prolific
Prolific helps AI developers, researchers, and organizations easily access the highest-quality human data. Sign up for free.
See more jobsSafe Remote Job Search Tips
Verify Employer Thoroughly
Research the company's identity thoroughly before applying. Check for a professional website with contacts, active social media, and LinkedIn profiles. Verify details across platforms and look for reviews on Glassdoor or Trustpilot to confirm legitimacy.
Never Pay to Get a Job
Legitimate employers never require payment for applications, training, background checks, or equipment. Always reject upfront payment requests or demands for bank details, even if they claim it's for purchasing necessary work gear on your behalf.
Safeguard Your Personal Information
Protect sensitive data like SSN, bank details, or ID copies. Share this only after accepting a formal, written job offer. Ensure it's submitted via a secure company system or portal, never through insecure channels like standard email attachments.
Scrutinize Communication & Interviews
Watch for communication red flags: poor grammar, generic emails (@gmail), vague details, or undue pressure. Be highly suspicious of interviews held only via text or chat apps; legitimate companies typically use video or phone calls.
Beware of Unrealistic Offers
If an offer's salary or benefits seem unrealistically high for the work involved, be cautious. Research standard pay for similar roles. Offers that appear 'too good to be true' are often scams designed to lure you into providing information or payment.
Insist on a Formal Contract
Always secure and review a formal, written job offer or employment contract before starting work or sharing final personal details. Ensure it clearly defines your role, compensation, key terms, and conditions to avoid misunderstandings or scams.