Sardine
Head of Product Marketing
Job Summary
The Head of Product Marketing at Sardine is responsible for developing and executing strategies to promote their fraud prevention SaaS platform, focusing on customer acquisition and retention. The role involves crafting product positioning, conducting market research, collaborating on marketing materials, and working cross-functionally with product, sales, and design teams. Candidates should have over 7 years of experience in B2B SaaS marketing, especially in fraud prevention or compliance, along with strong analytical and communication skills. The position offers a remote work environment with comprehensive benefits and growth opportunities.
Required Skills
Benefits
Job Description
Who we are:
We are a leader in fraud prevention and AML compliance. Our platform uses device intelligence, behavior biometrics, machine learning, and AI to stop fraud before it happens. Today, over 300 banks, retailers, and fintechs worldwide use Sardine to stop identity fraud, payment fraud, account takeovers, and social engineering scams. We have raised $145M from world-class investors, including Andreessen Horowitz, Activant, Visa, Experian, FIS, and Google Ventures.
Our culture:
We have hubs in the Bay Area, NYC, Austin, and Toronto. However, we maintain a remote-first work culture. #WorkFromAnywhere
We hire talented, self-motivated individuals with extreme ownership and high growth orientation.
We value performance and not hours worked. We believe you shouldn't have to miss your family dinner, your kid's school play, friends get-together, or doctor's appointments for the sake of adhering to an arbitrary work schedule.
Location:
Remote - US/Canada
From Home / Beach / Mountain / Cafe / Anywhere!
We are a remote-first company with a globally distributed team. You can find your productive zone and work from there.
About the Role:
We're seeking an experienced Head of Product Marketing to join our fast-growing team of fraud fighters. Our SaaS-based risk platform is designed to help financial institutions and retail businesses accelerate their growth, while reducing their fraud and compliance risk. As a Head of Product Marketing, you will be responsible for developing and executing marketing strategies to promote our platform and drive customer acquisition and retention. You will work closely with our product, sales, and design teams to ensure that our products are positioned effectively in the market and meet the needs of our target customers.
What you’ll be doing:
Develop product positioning, messaging, and go-to-market strategies to drive adoption and usage of our platform.
Conduct market research to understand customer needs, competitive landscape, and industry trends.
Work with the product team to extract the key features and benefits of our platform and how we solve real customer problems.
Collaborate with the content team to develop compelling marketing materials, including sales collateral, whitepapers, and webinars.
Work with the sales team to develop product demos, case studies, and customer success stories.
Support partner marketing initiatives by collaborating on joint marketing materials and campaigns.
Continuously analyze and optimize marketing programs to improve conversion rates and increase customer lifetime value.
Track and report on key marketing metrics to the executive team
What you’ll need:
7+ years of experience in product marketing for B2B SaaS or enterprise software, specifically in the fraud prevention or compliance space.
Demonstrated success in developing and executing product positioning, messaging, and go-to-market strategies.
Strong analytical skills and experience using data to inform marketing decisions.
Excellent communication and presentation skills, with the ability to distill complex concepts into simple, compelling messaging.
Proven ability to work cross-functionally with product, sales, and customer success teams to deliver results.
Experience collaborating with partners on joint marketing initiatives.
Comfortable in a fast-paced startup environment with a "roll-up-your-sleeves" attitude.
Familiarity with the financial services or eCommerce industry is a plus.
Compensation:Base pay range of $175-200K USD+ equity with tremendous upside potential + Attractive benefits
The compensation offered for this role will depend on various factors, including the candidate's location, qualifications, work history, and interview performance, and may differ from the stated range.
Benefits we offer:
Generous compensation in cash and equity
Early exercise for all options, including pre-vested
Work from anywhere: Remote-first Culture
Flexible paid time off, Year-end break, Self care days off
Health insurance, dental, and vision coverage for employees and dependents -US and Canada specific
4% matching in 401k / RRSP -US and Canada specific
MacBook Pro delivered to your door
One-time stipend to set up a home office — desk, chair, screen, etc.
Monthly meal stipend
Monthly social meet-up stipend
Annual health and wellness stipend
Annual Learning stipend
Unlimited access to an expert financial advisory
Join a fast-growing company with world-class professionals from around the world. If you are seeking a meaningful career, you found the right place, and we would love to hear from you.
To learn more about how we process your personal information and your rights in regards to your personal information as an applicant and Sardine employee, please visit ourApplicant and Worker Privacy Notice.
Sardine
Sardine’s AI platform is at the core of enterprise risk and fraud workflows, allowing them to consolidate vendors and improve operational efficiency. Hundreds of enterprises in over 70 countries trust Sardine to stop fraud in real-time, streamline BSA/AML compliance, and unify data across risk teams.
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