OKX
Head of Product Marketing - Americas (US & LATAM)
Job Summary
The role involves developing and executing regional product marketing strategies for North and South America, aligning them with global objectives while adapting to local market dynamics. The candidate will focus on driving community engagement, brand presence, and product adoption through events, partnerships, and regional narratives. Key responsibilities include working closely with local teams to gather market insights, influence product messaging, and support community-led expansion in the crypto space. The ideal candidate has extensive experience in crypto or fintech marketing, strong digital skills, and a deep understanding of financial markets and community building.
Required Skills
Benefits
Job Description
Who We Are
About the Opportunity
What You’ll Be Doing
- Develop frameworks and execute a comprehensive product marketing strategy for the Americas (US & LATAM), aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs across CeFi and Web3 trading products.
- Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.
- Coordinate and expand global community programs in the Americas, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders.
- Establish a strong brand presence across crypto industry events, media, and social platforms in the US and LATAM, amplifying OKX’s visibility and market position.
- Work closely with local General Managers (GMs) and market teams to adapt global product messaging to regional nuances, ensuring clarity and relevance across different markets.
- Develop region-specific narratives that align with user needs, trading behaviors, and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products.
- Act as the voice of the US and LATAM customer, gathering and analyzing market insights to inform both product development and marketing strategies.
- Establish a structured feedback loop between American users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.
What We Look For In You
Perks & Benefits
OKX Statement:
#LI-HYBRID#LI-ED1
OKX
Buy BTC, ETH, XRP and more on OKX, a leading crypto exchange – explore Web3, invest in DeFi and NFTs. Register now and experience the future of finance.
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