OKX
Head of Product Marketing - Europe (EEA)
Job Summary
The role involves developing and executing regional product marketing strategies for Europe, focusing on promoting OKX's trading and Web3 products. Candidates should have at least 10 years of experience in product marketing within tech, fintech, or crypto sectors, with strong community engagement skills and digital marketing expertise. The position emphasizes building community relationships, organizing events, and adapting global messaging to regional markets. Leadership and market analysis capabilities are essential to inform product development and drive regional growth.
Required Skills
Benefits
Job Description
Who We Are
About the Opportunity
What You’ll Be Doing
- Develop and execute a comprehensive product marketing strategy for Europe, aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs user needs CeFi, and Web3 trading products.
- Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.
- Coordinate and grow global community programs in Europe, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders.
- Establish a strong presence across European industry events, media, and social platforms to amplify OKX’s brand and product visibility.
- Work closely with local GMs to adapt global product messaging to regional nuances, ensuring clarity and relevance for different European markets.
- Develop regional-specific narratives that align with user needs and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products.
- Act as the voice of the European customer, gathering and analyzing market insights to inform both product development and marketing strategies.
- Establish a structured feedback loop between European users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.
What We Look For In You
Perks & Benefits
#LI-REMOTE#LI-ED1
OKX
Buy BTC, ETH, XRP and more on OKX, a leading crypto exchange – explore Web3, invest in DeFi and NFTs. Register now and experience the future of finance.
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