International Affiliate Marketing Lead

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the International Affiliate Marketing Lead at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.

At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

What are we looking for?

In this role, you will develop, scale, and optimize our affiliate marketing program across international markets. This role will focus on building and managing relationships with high-quality affiliate partners, driving sustainable growth, and ensuring compliance with regulatory and cultural considerations in diverse regions.

What will you do?

• Design and execute a global affiliate marketing strategy, identifying key affiliate partners to drive customer acquisition and revenue growth.
• Build, nurture, and manage relationships with affiliate networks, agencies, publishers, and strategic partners.
• Create monthly plans, partner recruitment target lists, pipeline goals, and campaign calendars tailored to regional market opportunities.
• Develop performance incentives, commission structures, and promotional campaigns tailored to regional markets.
• Act as a knowledge hub for affiliate best practices across different markets (UK, Canada, Australia, EU, etc.).
• Collaborate closely with performance marketing, brand, product, and legal teams to ensure alignment and compliance.
• Monitor and analyze affiliate program performance metrics including CPA, LTV, ROAS, and partner contribution.
• Conduct regular partner outreach, contract negotiations, onboarding, and training to ensure productive collaborations.
• Stay informed on affiliate marketing trends, tools, and best practices globally.
• Manage budgets, ensuring efficient allocation and maximum ROI.
• Create playbooks and FAQs for internal stakeholders and agency partners to streamline onboarding and ensure program consistency globally.

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Can I work remotely?

BetterHelp is based in California but we're a fully remote team. For those in the EU, you'll work your local hours but ask that a portion of your working hours overlap with our US team to ensure effective collaboration. Employees may also be asked to visit our San Jose, CA office (up to three times per year) to build strong team connections and experience our culture. Travel expenses will be covered, and reasonable accommodations will be made for those with unique travel challenges.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 5+ years of experience in affiliate marketing or partnerships, with a focus on international markets, especially the UK, EU, Australia, and Canada.
• Strong track record of scaling affiliate programs and managing partner relationships.
• Deep understanding of affiliate networks, platforms, and compliance regulations.
• Analytical and data-driven mindset with expertise in performance metrics and budget management.
• Excellent negotiation, communication, and relationship-building skills.
• Experience in healthcare, mental health, or regulated industries is a plus.
• Highly organized, self-starter with the ability to manage multiple projects across regions.
• Fluency in multiple languages is a plus.

Benefits

• The chance to build something that changes lives – and that people love
• Free BetterHelp accounts for all team members
• An awesome community of co-workers

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.