International Performance Marketing Manager (Contract)

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the International Performance Marketing Manager at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.

At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

What are we looking for?

BetterHelp is looking for a smart, ambitious and analytical International Performance Marketing Manager to help us scale our paid advertising strategies in our non-US markets (UK, AU, CA, IE, FR, DE, NL, and more). This role is all about growth and optimization achieved by leveraging data to make actionable decisions. This individual will also take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas.

What will you do?

• Assist the Paid Media and SEM team in expanding, optimizing, deploying, and monitoring our advertising campaigns in our non-US markets (UK, Canada, Australia, EU, etc.) in order to scale the business
• Act as a knowledge hub for best paid advertising best practices across international markets
• Proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement
• Explore and test new marketing channels, creatives, platforms and networks
• Maintain weekly reporting and improve upon current reporting processes for better campaign management
• Monitor and analyze performance metrics including CPA, LTV, ROAS, and other paid media contribution
• Collaborate actively with marketing, creative, data science, product, designers and engineers to drive growth and optimization
• Analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment
• Optimize the landing page and funnel experiences to improve traction and conversion
• Enjoy great teamwork, have lots of fun, and take pride in building a world-class product that makes a difference in people's lives

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Can I work remotely?

BetterHelp is based in California but we're a fully remote team. For those in the EU, you'll work your local hours but ask that a portion of your working hours overlap with our US team to ensure effective collaboration. Employees may also be asked to visit our San Jose, CA office (up to three times per year) to build strong team connections and experience our culture. Travel expenses will be covered, and reasonable accommodations will be made for those with unique travel challenges.

Requirements

• 5+ years managing Paid Media campaigns across various platforms (SEM, Meta, TikTok, etc.)
• Have a deep knowledge of non-US digital marketing landscapes specifically UK, CA, AU, IE, DE, FR, NL, ES, and IT
• Strong track record of scaling paid advertising efforts across countries and channels
• Experience using data analysis tools such as Looker, Tableau, Google Analytics
• Ability to analyze an enormous amount of complex data, and deliver meaningful conclusions that can be turned into actionable decisions
• Basic knowledge of statistics (P-value, significance, correlation vs causation)
• Ability to proactively seek, identify and evaluate new innovative opportunities for campaign growth and improvement
• Great grasp of numbers with love for data and analytics
• Excellent communication (oral and written), attention to detail, time management and organizational skills

Bonus (nice to have):

• Fluency in multiple languages (specifically in priority markets listed above)
• Experience in healthcare, mental health, or regulated industries
• SQL experience
• Coding experience
• Direct-To-Consumer Marketing experience

Benefits

• The chance to build something that changes lives – and that people love
• Free BetterHelp accounts for all team members
• An awesome community of co-workers

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.