Softermii

IT Marketing Lead

Job Description

About the company:

Softermii (https://www.softermii.com/) is an outsourcing/outstaffing company with more than 8 years of experience in web and mobile application development with a team of more than 120 specialists from 6 countries.

We have withstood multiple challenges, such as COVID-19 pandemic and war aggression against Ukraine, we have secured sustainable development processes, saved all our projects and jobs. Even more – we’re constantly growing.

Every day we add new project to our portfolio in the following areas of expertise:

Healthcare
Real estate
Livestream E-commerce
Fintech (WealthTech, Capital Trading)
Real Time Communications (RTC)

In addition, we develop 2 of our own solutions that help our customers get faster applications for video or audio calls (https://www.softermii.com/solutions/vidrtc) or an application for real estate with 3D visualization

(https://www.softermii.com/solutions/apartmii)

Company’s mission:

Softermii: Succeed Without (L) imitations

We will turn any idea into a valuable product.

Our plans as a company:

We want to move from a regular outsourcing business to an ecosystem of outsourcing, education and product development companies.

⭐️Project: Softermii

👬Why we have opened this vacancy: Team extension.

⌚️Type of cooperation: remote, full-time.

👯Your responsibilities on the project will be:

- Develop a long-term marketing strategy aimed at driving B2B sales and revenue growth, ensuring alignment with corporate objectives;

- Oversee the strategic and operational management of Softermii’s Marketing Team, creating a high-performance culture;

- Strengthen brand positioning, PR, and communications to enhance Softermii’s visibility and credibility in the marketplace;

- Manage annual marketing budgets and resource allocation for maximum efficiency and return on investment;

- Direct User Acquisition, SMM, SEO, and Link Building efforts, optimizing each for lead generation and brand impact;

- Collaborate with Sales, Product, and executive stakeholders to ensure marketing initiatives contribute to top-line revenue goals;

- Monitor industry trends, emerging technologies, and competitor strategies to inform agile marketing decisions;

- Track, analyze, and present marketing KPIs; use insights to refine tactics and improve outcomes;

- Implement a unified document management system to streamline workflows and maintain campaign consistency.

👩🏼‍💻👨🏻‍💻You can be part of the following team:

CEO, COO, Sales Manager, Delivery Manager. Makers - content writers, researchers, designer.

🕹Tools we use: Jira, Confluence, Git, Figma.

🗞Our requirements to you:

- 5+ years of experience in growth marketing, lead generation, or digital marketing, with a focus on B2B tech;

- Experience in IT outsourcing or enterprise software, with a strong understanding of B2B sales cycles;

- Proven success in running impactful campaigns, especially within the IT services sector;

- Proficiency in digital marketing platforms (e.g., Google Ads, LinkedIn Ads) and strategies like SEO, ABM, and inbound marketing;

- Ability to develop go-to-market strategies and position new services for growth;

- Experience managing marketing budgets and tracking ROI;

- Strong organizational skills and the ability to manage multiple campaigns, ensuring timely delivery and effective outcomes;

- Experience leveraging social platforms (Facebook, Instagram, YouTube, instant messengers) to support brand awareness and lead generation;

- Skilled in interpreting data, forecasting trends, and converting insights into actionable marketing initiatives;

- Excellent communication skills in English (C1), with experience working cross-functionally and manage stakeholder expectations.

💥It would be cool if you have experience:

- Experience in organizing online webinars and participating as a speaker;

- Experience in participating in live events to promote company services and brand.

👨‍💻Who will you have the opportunity to meet during the hiring process (stages):

Call, HR, Management interview, Test Task (Paid), Final

What we can offer you:

We have stable and highly-functioning processes – everyone has their own role and clear responsibilities, so decisions are made quickly and without unnecessary approvals.
You will have enough independence to make decisions that can affect not only the project but also the work of the company.
We are a team of like-minded experts who create interesting products during working hours, and enjoy spending free time together.
Do you like to learn something new in your profession or do you want to improve your English? We will be happy to pay 50% of the cost of courses/conferences/speaking clubs.
Do you want an individual development plan? We will form one especially for you + you can count on mentoring from our seniors and leaders.
Do you have a friend who is currently looking for new job opportunities? Recommend them to us and get a bonus.
And what if you want to relax? Then we have 21 working days off.
What if you are feeling bad? You can take 5 sick leaves a year.
Do you want to volunteer? We will add you to a chat, where we can get a bulletproof vest, buy a pickup truck or send children's drawings to the front.
And we have the most empathetic HRs (who also volunteers!). So we are ready to support your well-being in various ways.

A little more information that you may find useful:

our adaptation period lasts 3 months, this period of time is enough for us to understand each other better;
there is a performance review after each year of our collaboration where we use a skills map to track your growth;
we really have no boundaries in the truest sense of the word – we have flexible working day, remote or office is up to you.

Of course, we have a referral bonus system. So if you have a friend who likes our job opening, you can give us their telegram contact, and we in turn will thank you with a bonus if we start working with them!