Crisp
Lead Magnet Writer
Job Description
Overview
We are seeking a contractor to brainstorm, write, and develop lead magnets specifically tailored for Law Firm Owners and Lawyers. These resources will directly address their interests, pain points, and unique business challenges. Examples of lead magnets you'll create include guides, playbooks, templates, checklists, cheat sheets, industry reports, and similar resources.
Responsibilities
Write practical, relevant, clear, and actionable content for various lead magnet formats that closely align with the interests, pain points, and business challenges of Law Firm Owners and Lawyers.
Collaborate closely with our internal creative team to translate your written content into finalized designs.
Manage project timelines independently, ensuring timely delivery of deliverables.
Review, revise, and improve content based on performance metrics and feedback from the internal team.
Conduct research on industry trends, competitor materials, and audience needs to inform content strategy.
Requirements
You have proven experience creating lead magnets for Law Firm Owners, B2B, or comparable audiences.
You can independently generate new content ideas tailored specifically to varied audience segments.
You demonstrate adaptability, tailoring tone and style for varied audience segments and content types.
You efficiently manage multiple assignments, comfortably meeting deadlines without sacrificing attention to detail.
You use feedback constructively, proactively revising content to achieve optimal performance and alignment with overall business/marketing objectives.
About Crisp
Crisp is an incredibly fast-moving, high-growth company (1470%+ growth in 3 years) with a laser focus on delivering the absolute best legal marketing and business coaching services on the market today.
Crisp Founder and CEO Michael Mogill named EY Entrepreneur Of The Year® 2023
Named to Inc. 5000 List of Fastest-Growing Private Companies for 7-Years (2024, 2022, 2021, 2020, 2019, 2018, 2017)
Atlanta’s fastest-growing companies 9 years in a row (2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016)
Recognized as Atlanta’s Best Places to Work
Creators and annual hosts of the Crisp Game Changers Summit, the largest and most ambitious law firm growth conference on Earth
Published the legal industry’s best-selling marketing book
Host of the most listened-to podcast in the legal industry
Featured in Forbes, The Wall Street Journal, TechCrunch, Yahoo, and The Huffington Post
Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.
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Crisp
With $450M in new revenue — and counting — generated for clients, we're continually building a community of the fastest-growing firm owners.
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