Lead Marketing Analyst

Title: Lead Marketing Analyst
Direct Manager Title: Group Lead and SVP, Analytics

The Role

We’re looking for a Lead Marketing Analyst to join our growing Analytics team and help drive the next generation of data-powered decision-making at Unlock. This role is a good fit for someone who is both an analytical thinker and a hands-on developer. The ideal candidate is someone who enjoys turning complex problems into clear, actionable insights through elegant data solutions and who communicates them to clients successfully.

As a Lead Marketing Analyst, you’ll be a key contributor on a multi-faceted team that delivers analytics and reporting solutions across our healthcare clients’ business. You’ll work closely with internal stakeholders to understand performance questions, structure and query data from various sources, and build impactful dashboards and visualizations that support strategic decision-making. You’ll also help ensure the integrity of our data pipelines and contribute to tool development that scales insights across teams and clients.

In this role, you'll bridge the gap between client business objectives and Unlock’s data and technology offerings, supporting both existing products and new analytic solutions. You’ll need to be comfortable rolling up your sleeves to develop tools, guide analytics practices, and drive business outcomes in a healthcare-focused environment. Responsibilities also include contributing to attribution modeling efforts across marketing channels, providing visibility into channel effectiveness, patient acquisition, and return on investment. You’ll apply methods such as predictive modeling, segmentation, and experimental design to support marketing strategy and performance optimization.

What You’ll Do

• Solution Development
  
  • Translate business problems into technical requirements and use those requirements to build scalable BI solutions
  • Clean, model, and prepare data from various sources to power analytics and reporting solutions
  • Develop and maintain dashboards, visualizations, and reports that support strategy and decision-making across internal teams and clients
  • Design and refine attribution models to evaluate cross-channel marketing performance and calculate client ROI.
  • Align with other team members to translate complex problems into technical solutions

• Team Collaboration
  • Interact with and support needs in internal agency departments (Strategy, MarTech & MarOps, and Media)
  • Educate internal stakeholders and clients on how to identify insights and efficiently use Unlock’s analytics tools

• Continuous Improvement
  • Evaluate and recommend process and tool improvements to enhance the overall value of our services
  • Craft and document methods and practices to teach analysts to leverage developed solutions
  • Work across departments to identify new opportunities to leverage analytics for client value

Ideal Qualifications

• Bachelor’s degree in Business Analytics, Data Science, Engineering, Computer Science, or a related field
• 5+ years of proven experience in business intelligence, data engineering, or data science
• 5+ years professional experience with SQL
• 3+ years professional experience developing in Tableau
• Unlock works exclusively in healthcare, and overwhelmingly for healthcare providers; experience in the sector is required, as well as an interest in it, or a curiosity about it
• Significant experience using common analytic solutions platforms and software, including Snowflake, SQL, Python, Tableau and other BI Tools (such as Looker, Marketing Cloud Intelligence, etc.)
• Hands-on experience building tools to analyze marketing efforts across paid, earned, and owned channels
• Experience providing support for analytic tool users in a cloud or hosted environment, including troubleshooting, user enablement, and tool optimization
• Strong understanding of data architecture and expertise in designing solutions integrating multiple sources through API connections
• Deep familiarity with digital marketing data sources, including
  • Web Analytics: Google Analytics 4, Adobe Omniture
  • SEO/SEM Tools: SEMRush, Moz
  • Advertising and media campaign performance data
• Robust analytical and problem-solving skills
• Excellent communication and collaboration abilities, with experience working across teams and clients
• Ability to work independently and manage multiple projects in a fast-paced environment

Nice to Have

• Located near an Unlock office (Nashville, Chicago, or Houston)
• Marketing agency experience preferred, but not required
• Familiarity with ETL and data warehouse concepts and processes

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.