Spring Health
Lead Product Marketing Manager, Atlas
Job Summary
The Lead Product Marketing Manager will develop and execute marketing strategies to promote Spring Health’s Atlas analytics platform, focusing on increasing adoption and engagement among HR leaders. The role involves creating compelling messaging, supporting go-to-market initiatives, and collaborating across teams to ensure alignment between product development and market positioning. Candidates should have 7–10 years of experience in product marketing, preferably within B2B SaaS, analytics, or healthcare sectors, with strong skills in messaging, data translation, and cross-functional leadership. The position offers a comprehensive benefits package and opportunities to contribute to a mission to make mental healthcare broadly accessible.
Required Skills
Benefits
Job Description
Our mission: to eliminate every barrier to mental health.
At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.
We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.
We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.
Reporting to the VP of Product Marketing and Enablement, the Lead Product Marketing Manager will serve as the product marketer for Atlas, Spring Health’s data and analytics suite for HR leaders. This East Coast–based role (NYC preferred) sits within the Product Marketing team and plays a critical role in advancing the visibility, adoption, and impact of our analytics platform.
What You’ll Be Doing
- Develop and maintain compelling messaging for Atlas that reflects ongoing product innovation and frequent feature releases
- Ensure Atlas is accurately and effectively represented across all Spring Health market-facing materials, including sales collateral and external communications
- Drive customer utilization and engagement with Atlas by partnering with customer success and product teams on activation strategies
- Partner with other marketing teams to support thought leadership initiatives that position Atlas as a category-defining solution for HR leaders
- Lead cross-functional alignment across Product, Sales, Customer Success, and Enablement to execute successful go-to-market strategies
What Success Looks Like
- Growth in monthly active users (MAU) of the Atlas platform
- Meeting or exceeding customer renewal and retention targets
- Consistent, positive feedback from Sales and Customer Success on the relevance and impact of Atlas marketing materials
- Timely and effective execution of GTM initiatives tied to new Atlas features
- Strategic alignment between product development and market messaging
Qualifications
- 7–10 years of product marketing experience, preferably in B2B SaaS, analytics platforms, healthcare, or employer services
- Proven expertise in developing product positioning, messaging frameworks, and go-to-market strategies
- Strong ability to translate complex data tools into clear, compelling value propositions
- Experience driving utilization and adoption of digital products, ideally analytics or dashboard solutions
- Excellent cross-functional leadership and collaboration skills
- Analytical mindset with comfort in using metrics to guide strategy and measure impact
The target base salary range for this position is $147,800 - $184,750, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.
Benefits provided by Spring Health:
Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.
- Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
- Employer sponsored 401(k) match of up to 2% for retirement planning
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- We offer competitive paid time off policies including vacation, sick leave and company holidays.
- At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.
Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values
Our privacy policy: https://springhealth.com/privacy-policy/
Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
Spring Health
Eliminating barriers to mental healthcare. Clinically-proven technology with world-class providers to deliver precisely what your employees need.
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