Sprinto
Lifecycle Marketer - Remote
Job Summary
The role involves designing and executing end-to-end lifecycle strategies across multiple channels, including email and in-app messaging, to guide leads from initial contact to revenue. The candidate will build automated, segmented, and personalized nurture programs, utilizing tools like HubSpot, Mixpanel, and GA4 to optimize engagement and conversions. Strong copywriting, understanding of user journeys, and cross-functional collaboration are essential, with a focus on continuous testing and improvement. The position offers a remote-first environment, health benefits, and opportunities for professional growth.
Required Skills
Benefits
Job Description
Sprinto automates information security compliance for 2,000+ customers across 75+ countries. Backed by Accel, ELEVATION & Blume Ventures ($32M funding, Series B), our team of 300+ is transforming how businesses approach security compliance.
THE OPPORTUNITY
As ourfirst dedicated Lifecycle Marketer, you’ll own the strategy, systems, and execution that guide leads from first touch to revenue—and beyond. This is your chance tobuild from scratch, transform a fragmented nurture motion into adata-driven, behavior-first engine, andshape how Sprinto engages its customers at scale.
You'll work acrossPLG and sales-led funnels, optimising every moment to increase engagement, velocity, and conversion.
- Design and implement end-to-end lifecycle strategies acrossPLG signups, MQLs, SQLs, and outbound leads
- Buildmulti-channel nurture programs (email + in-app) that areautomated, segmented, and personalized by behavior, persona, and funnel stage
- Use tools likeHubSpot, Mixpanel, and GA4to run experiments, trigger workflows, and track performance
- Ownsegmentationlogic that powers smarter communication at every step
- Writeconversion-optimized copythat resonates with startup founders, CTOs, and technical decision-makers
- RunA/B testsacross messaging, cadence, and channels to drive constant iteration and improvement
- Partner with Product, Sales, Growth, and Content to align lifecycle efforts with feature launches, product usage triggers, and revenue goals
- Conductqualitative and quantitative researchto identify friction points, drop-offs, and re-engagement opportunities
- Report on lifecycle metrics, share learnings across teams, and use insights to influence upstream funnel strategy
- 3–5 years of experiencein lifecycle or customer marketing along with content strategy, ideally inB2B SaaS
- Hands-on experience withPLG and sales-led GTM motions
- Deep understanding ofuser journeys, buyer psychology, and how to influence behavior through content
- Strong copywriting and storytelling skills tailored totechnical audiences
- Ability to work cross-functionally and drive alignment with high-context teams
- Asystems mindset—you’re excited to build the engine, not just the campaigns
- Experience working withHubSpot,Mixpanel,GA4, or similar platforms
- A self-starter mentality; you're comfortable making decisions without perfect data and thrive in fast-moving environments
- Remote-first culture
- Comprehensive health benefits
- Workstation and device allowances
- Professional development budget
- Ground-floor opportunity to shape our customer journey strategy
Marketing_POD
Sprinto
Sprinto is a security compliance automation platform for fast-growing tech companies that want to move fast and win big.
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