Lifecycle Marketing Manager - B2B2C

About the Role

Roo’s Full & Part-Time Hiring program is changing how hospitals and veterinary professionals find their perfect match, not through traditional recruiting, but by working together first and hiring only when it’s truly a fit.

We’re looking for a Lifecycle Marketing Manager (B2B2C) who can bring this vision to life at scale. You’ll own the end-to-end lifecycle strategy for Roo’s Full & Part-Time Hiring program and design personalized, automated communications that guide users from casual shifts to long-term career commitments.

If you’re passionate about customer-centric journeys, obsessed with optimization, and excited to shape a program that’s part job placement and part matchmaking magic, this is the role for you.

Your Responsibilities

Key Outcomes

• Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians.
• Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire.
• Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel.
• Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience.

Lifecycle Journey Ownership

• Own the communication experience across the entire full and part-time placement funnel:
  • Vets and Techs: Introduce full and part-time placement as a path, nurture interest, celebrate match moments, and support post-hire transitions.
  • Hospitals: Surface high-potential candidates, guide them through relief-to-hire, and ease hiring logistics.
• Segment users based on hiring intent and behavior (e.g. shift history, message engagement, hiring signals).
• Create journey maps that reflect the unique mindsets and motivators of both individual professionals and hospital decision-makers.

Messaging & Channel Strategy

• Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences.
• Test and iterate messaging frameworks that resonate emotionally and practically: “Ready to find your perfect hospital?” “Still thinking about Jessi from last Thursday’s shift?”
• Balance inspirational storytelling (matchmaker magic) with clear next-step CTAs and business outcomes.

Measurement & Optimization

• Define success metrics for each stage of the Full & Part-Time Hiring journey, from intent signal to match confirmation.
• Build dashboards and regular reporting to monitor lifecycle performance, test hypotheses, and uncover opportunities.
• Run experiments and A/B tests to improve messaging, conversion rates, and program uptake.

Cross-Functional Collaboration

• Work closely with Full & Part-Time Hiring product, support, and customer teams to ensure communications align with product features, hospital workflows, and user support needs.
• Partner with Sales and Account Managers to identify lifecycle plays that increase placement conversion and satisfaction.
• Contribute to the overall growth of Roo’s Full & Part-Time Hiring offering by bringing a lifecycle lens to strategy conversations.

Qualifications

You Have:

• 4+ years of experience in lifecycle marketing, CRM, or engagement marketing, preferably in B2B2C, marketplace, or staffing/recruiting environments.
• A strong track record of managing cross-segment lifecycle programs — ideally across both supply (vets/techs) and demand (hospitals/practice managers).
• Deep experience with lifecycle tools like Braze and HubSpot, and a solid grasp of behavioral segmentation and trigger-based campaigns.
• A data-driven mindset and comfort using campaign dashboards, A/B tests, and attribution data to optimize performance.
• Strong empathy for both B2B and B2C users and an ability to tailor journeys that feel relevant, personalized, and human.
• Excellent collaboration skills and experience influencing cross-functional partners.
• Strong writing skills — bonus points if you can make lifecycle messaging feel as fun and personal as a dating app notification.

Why This Role is Important

Roo’s Full & Part-Time Hiring program is a uniquely modern approach to veterinary hiring — one that prioritizes real experience, mutual fit, and long-term success. By leading this work, you’ll:

• Help Vets and Techs find fulfilling, dream jobs.
• Help hospitals build stronger, happier teams.
• Help Roo scale one of its most mission-aligned, high-impact offerings.

While we are a remote first company, if you are based in San Francisco this will be a hybrid role. Please see below for examples of compensation ranges based on state averages.