Lifecycle Marketing Manager - D2C

About the Role

Roo is redefining the career experience for veterinary professionals — helping them discover flexibility, fulfillment, and now, long-term value through our growing suite of loyalty programs and personalized offers.

We’re looking for a Veterinarian Lifecycle Marketing Manager (D2C) to own our engagement strategy for clinicians on Roo — with a sharp focus on loyalty program development, promotions strategy, and ongoing lifecycle optimization.

This is a hands-on, high-impact role that blends CRM expertise with customer-centric creativity, directly contributing to veterinary clinician retention, satisfaction, and revenue growth.

Your Responsibilities

Key Outcomes for This Role

• Define and scale a D2C lifecycle marketing strategy that deepens Vet engagement, boosts retention, and grows loyalty program participation.
• Design and manage personalized promotions and offers that drive measurable results — whether that’s shift confirmations, frequency of bookings, or high-value clinician satisfaction.
• Own full-funnel communication journeys across channels and touchpoints, with Braze as your canvas.
• Collaborate cross-functionally to align lifecycle initiatives with Roo’s broader provider growth strategy and product roadmap.

Lifecycle Journey Ownership

• Own the provider journey from activation to advocacy, mapping key moments that matter (first shift, repeat shift, core status, loyalty reward, etc.)
• Develop segmented messaging strategies for new, high-volume, and high-potential providers.
• Partner with Product and Engineering to integrate lifecycle touchpoints into the in-app provider experience.

Promotions Strategy & Loyalty Program

• Plan, budget, and execute promotional offers that influence provider behavior and drive shift coverage (e.g., weekpart fill, region-specific needs, loyalty tier boosts).
• Measure promotion ROI and iterate quickly to ensure we’re investing where it matters most.
• Support the optimization of Roo’s provider loyalty program, including tiering, rewards, milestones, and benefits communication.

Analytics & Optimization

• Define lifecycle and promotional performance metrics (e.g., retention, shift volume per clinician, reactivation rates).
• Design and analyze A/B tests, and experiment with messaging and journey triggers to optimize impact.
• Build and maintain campaign reporting in partnership with analytics and data teams.

Cross-Functional Collaboration

• Collaborate with Product, Go-to-Market, and CX to ensure lifecycle programs align with platform experience and support workflows.
• Coordinate with Growth and Finance to execute lifecycle and promo campaigns tailored to specific market needs.
• Ensure messaging across lifecycle, product surfaces, and support touchpoints is cohesive.

Qualifications

• 5+ years of experience in lifecycle marketing, CRM, or growth marketing, ideally in D2C, marketplaces, or healthcare contexts.
• Hands-on experience owning and executing promotional strategies with clear KPIs and budget management.
• Proven success managing or evolving loyalty programs — whether launching from scratch or optimizing existing structures to improve engagement and retention.
• Deep familiarity with tools like Braze, HubSpot, Iterable, or equivalent marketing automation platforms.
• Analytical mindset with strong fluency in segmentation, performance tracking, and experimental design.
• Excellent written communication skills and comfort crafting messaging tailored to mission-driven professionals.
• A collaborative, proactive approach — eager to work cross-functionally in a dynamic, fast-paced environment.

Why This Role is Important

Veterinary professionals are the foundation of Roo’s mission — and their experience on our platform should reflect that. In this role, you’ll shape how clinicians feel seen, supported, and rewarded throughout their journey with Roo, ensuring they’re not just using our platform — they’re thriving on it.

While we are a remote first company, if you are based in San Francisco this will be a hybrid role. Please see below for examples of compensation ranges based on state averages.