Lifecycle Marketing Lead (Head of Lifecycle Marketing)

About Atticus

At any given time, 16 million Americans are experiencing a crisis that requires urgent help from our legal system or government. The right assistance could transform their lives. But today, most never get it.

Atticus makes it easy for any sick or injured person in crisis to get the life-changing aid they deserve. In the last 6 years we’ve become the leading platform connecting people with disabilities to government benefits. We also help victims of accidents, misconduct, and violence get compensation from insurance. So far, we’ve gotten thousands of people access to over $4B in life-changing aid, and we’re just getting started.

We've helped more than 110,000 people in need (see our 13,000+ five-star reviews) and raised more than $100 million from top VC firms like Fika, Forerunner, GV (Google Ventures), and True Ventures. (We closed our Series C round in April 2025, so we're well-funded for the foreseeable future.) We're small but moving fast — our team grew from 89 to over 151 last year, and we expect to grow again in 2025.

The Job

Every time a client takes the next step with us they’re making a life-changing decision. To get someone the financial protection they need — we first need to get them on the phone. Understanding and optimizing the client lifecycle could not be more vital to the business, or the people Atticus serves.

Our email and SMS campaigns shepherd clients from ad-contact to lawyer-hire — building trust and educating them through complex legal choices. As the Lifecycle Marketing Manager you’ll work closely with our content marketing and product teams to rapidly test new messaging that reduces friction and prompts a greater percentage of our leads to take the next step.

You’ll be responsible for:

• Developing and owning a lifecycle marketing roadmap — prioritizing tests, improving messaging, and analyzing results.

• Growing a deep knowledge of our audience and holding a high bar every message they receive — ensuring comms are brand-aligned, compelling, and clear.

• Building campaigns efficiently and efficiently — without breakages, bugs, or unnecessary tech debt.

Qualifications

Required:

• You have 5+ years of marketing experience (2+ in lifecycle marketing) — ideally at a fast growing startup.

• You’ve successfully led lifecycle campaigns from conception to launch to optimization — both dictating strategy and rolling up your sleeves to build in a customer engagement tool.

• You’ved marketed to users with challenging needs — with a complex funnel, and multiple pre-purchase steps.

• You’ve built strong cross-functional relationships — and are excited to work closely with our talented growth marketing, growth product, data science, and creative teams.

• Bonus: Familiarity with our lifecycle marketing tech stack (customer.io, Looker, SalesForce) and HTML.

We are strongly committed to building a diverse team. If you’re from a background that’s underrepresented in tech, we’d love to meet you.

Salary and Benefits

This is a rare opportunity to join a startup that has strong traction (substantial funding, well-respected backers, tremendous growth, and many happy customers) but is still small enough that you can have a huge impact and play a role in shaping our culture.

We’re a certified B Corporation tackling a critical social problem. Our mission to help people in need drives everything we do, and your work here will touch many lives.

We offer competitive pay — including equity — and generous benefits:

• Medical and dental insurance with 100% of employee premiums covered

• 15 vacation days & ~19 paid holidays each year (including two weeks at end-of-year)

• Free membership to OneMedical

• $600/year reimbursable stipend for internet service

• $1,000 reimbursable stipend for education and training outside of work

• Up to $1,200/year student loan repayment assistance

• 401(k) and optional HSA/FSA

• Humble, thoughtful, smart, fun colleagues

We anticipate the base salary band for this role will be between $130,000 and $170,000 in addition to equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills and abilities, as well as internal equity among our team.

Location

This job is fully remote and we’re committed to empowering everyone with flexibility. Live wherever, work remotely, and travel to LA (on the company dime) as needed to be with your colleagues —somewhere between quarterly and yearly. We care a lot about building a great culture and we think some interactions need to happen in person, so we put a lot of thought into retreats, offsites, and other ways to gather.