Manager, Entertainment PR (US Hispanic)

The Cultural Connections Agency

Manager, Entertainment PR (US Hispanic)

Location: Los Angeles (Remote)

Our Mission.

Our mission is to unlock the business value and cultural impact of historically underestimated audiences.

What is WORTHI?

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences.

Our Unique Approach

At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​ Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop.

THE JOB.

We are looking for a Manager, Entertainment PR (US Hispanic), to join the growing PR team at WORTHI.

We are a team of passionate storytellers who understand the social-first nature of PR and how the media landscape is continuing to evolve in the digital frontier inclusive of influencer engagement. As a group of hard working, savvy, resourceful, professionals we connect our clients with targeted audiences reflective of the world we live in today.

The Manager, Entertainment PR (US Hispanic) will be supporting the PR department at WORTHI by assisting in the growth of our client roster and being a key driver in daily activities, outreach and execution across the team.

The person who will be successful in this role is a strong bilingual communicator (written, verbal and presentation) proficient in both Spanish and English, with a deep rooted understanding of Hispanic culture and its nuances. They’re a passionate storyteller with experience authentically and effectively reaching Latinx audiences for TV/Film campaigns. This person is able to use their excellent organizational and administrative skills to help the team plan for tomorrow and prioritize tasks for today, with a willingness to pitch in outside of their designated responsibilities for the team and client’s success. They understand the social-first nature of PR and how the media landscape is continuing to evolve in the digital frontier inclusive of influencer engagement. They will have professional experience working in a fast paced, client-service agency environment. This person will be an energetic, dependable, team player and a self-motivated, resourceful contributor who is excited to learn and grow.

Reporting directly to Senior Manager, Entertainment PR, your duties will include, but not be limited to, the following:

• Overseeing administrative tasks for teams as needed including responsibilities such as media list building, media audits and competitive landscape analysis.
• Assisting with media strategy development.
• Pitching media and cultivating relationships on behalf of client campaigns, events, news, etc.
• Overseeing deliverables from junior team members focusing on meeting deadlines and quality control.
• Supporting teams and clients on-site at events and other in-person activations.
• Staying up to date on relevant industry trends and competitor news informing teams and clients of important updates.
• Occasionally supporting new business needs.
• Occasional evening or weekend work may be needed based on client needs.

Qualifications:

• 2+ years of entertainment public relations experience at an agency or in-house (an emphasis on multicultural audiences a plus).
• Knowledge of and experience reaching Latinx audiences for entertainment campaigns across print, online, broadcast and emerging media such as podcasts and social media platforms.
• Experience working with teams across multiple projects and with clients in the entertainment industry.
• Exceptional verbal and written communication, both inside the walls of WORTHI, and for our client partners (strategy decks, media pitches, client agendas, press releases, etc.).
• Excellent time management skills meeting all deadlines and able to prioritize tasks.
• Knowledge of and passion for storytelling, media relations and PR.
• Strong computer skills and hands-on understanding of G Suite.
• Comfortable problem-solving on the fly.

THE HUMAN.
The candidates we’re looking for:

• Embody Excellence
• Lead With Empathy + Respect
• Do The Right Thing
• Keep it 💯
• Insatiable Curiosity
• Creative AF
• Multipliers, not Diminishers
• Deep Rooted Passion
• Fail Fast
• Partnership not Vendorship

LIFE AT WORTHI.

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions outside of work. As an employee, you can expect:

• A supportive, inclusive atmosphere and a team that values your contributions
• Comprehensive health care options (medical, dental, vision)
• 401k with an employer contribution match
• Flexible time off in addition to company holidays and summer Fridays
• Flexible work locations in the US
• Mobile phone reimbursement
• Wellness program
• And much more

Pay Range: $70,000 - $85,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities, or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.