Aptos
Marketing Lead – Shelby
Job Summary
The role involves developing and executing marketing strategies for the Shelby platform within the Web3 space, including crafting messaging, managing campaigns, and growing community engagement. The candidate should have 5–8+ years of experience in marketing, with a background in product, content, or growth marketing, and familiarity with Web3 and creator ecosystems. Responsibilities include managing social media presence, translating complex product features into compelling narratives, and collaborating with internal and external teams to support platform launches. This remote position offers the opportunity to shape the marketing vision of a pioneering decentralized storage project, with potential for leadership growth.
Required Skills
Benefits
Job Description
Aptos is a people-first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way.
Founded by some of the original creators and maintainers that researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission. We believe the open-source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries.
Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build.
About Shelby
Shelby is a decentralized storage network, purpose-built to deliver secure, high-performance, and developer-friendly data infrastructure on the Aptos blockchain. Designed for builders, Shelby uses on-chain smart contracts to coordinate and manage storage activity, ensuring full transparency and trustless integrity. The protocol introduces a system of "Chunks" and "Blobs" to efficiently handle a wide range of data—from cold archival files to hot, real-time application storage. By integrating seamlessly with the Aptos ecosystem and leveraging the Move programming language, Shelby enables developers to store, retrieve, and audit data with precision and speed. Whether powering DeFi protocols, gaming platforms, AI models, or analytics engines, Shelby is redefining what decentralized storage can do—bridging protocol-grade architecture with production-ready performance.
About the role:
We're looking for a versatile Marketing Lead (Shelby) with a blend of product marketing, content, growth, and community strategy experience. This is a hands-on role for someone who thrives in ambiguity, understands Web3 deeply, and can independently execute while laying the groundwork for a future marketing team.
You will be responsible for driving awareness, storytelling, and adoption across the Shelby platform’s early users—particularly creators, media platforms, and ecosystem builders.
What you'll be doing:
- Own and develop the Shelby platform’s go-to-market messaging and brand positioning
- Craft and execute multi-channel campaigns (organic, content, growth loops)
- Translate complex product features into compelling narratives that connect with creators and Web3-native users
- Manage and grow Shelby’s presence on key social platforms (X/Twitter, Farcaster, etc.)
- Collaborate with internal teams, ecosystem partners, and agency vendors
- Work closely with product and engineering to shape the user journey
- Support Shelby’s early launches and activations with high-impact marketing strategies
What we’re looking for:
- 5–8+ years in marketing, ideally in Web3 or adjacent industries (e.g., media tech, creator platforms)
- Proven experience launching products and growing communities in a startup or early-stage environment
- Background in product marketing, content marketing, or growth
- Familiarity with the Web3 audience and its nuances—especially media/creator-facing use cases
- Strong writing and storytelling skills
- Comfortable operating independently and building from scratch
- Bonus: experience working at a successful Web3 project with real adoption or ecosystem traction
Nice to Have
- Experience working with creator communities, media platforms, or decentralized content tools
- A track record of managing marketing ops and vendor relationships
- Light technical fluency—able to understand and communicate how protocol-level tools impact end users
Location & Working Style
- This role is remote, but U.S. time zones are preferred
- You’ll collaborate directly with the Shelby founder, key Aptos leadership, and stakeholders across the ecosystem
Why Join Us
This is a rare chance to shape the marketing vision of a new project at the edge of blockchain, creator tech, and media innovation. As the first marketing hire for Shelby, you’ll have both strategic input and hands-on impact from day one—with the opportunity to grow into a leadership role as the team scales.
Our Benefits
- 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
- Equipment of your choice
- Flexible vacation time, 11 holidays, and floating company days off
- Competitive Salary
- Protocol Token Grants
- 401k matching (US Employees)
- Fun and inclusive in-person and digital events
Aptos is committed to diversity in the workplace, and we’re proud to be an Equal Opportunity Employer. We do not hire on the basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided based on qualifications, merit, and business need.
Aptos
Aptos is an independent Layer 1 blockchain platform focused on safety and scalability driving growth within a decentralized network and developer ecosystem.
See more jobsSafe Remote Job Search Tips
Verify Employer Thoroughly
Research the company's identity thoroughly before applying. Check for a professional website with contacts, active social media, and LinkedIn profiles. Verify details across platforms and look for reviews on Glassdoor or Trustpilot to confirm legitimacy.
Never Pay to Get a Job
Legitimate employers never require payment for applications, training, background checks, or equipment. Always reject upfront payment requests or demands for bank details, even if they claim it's for purchasing necessary work gear on your behalf.
Safeguard Your Personal Information
Protect sensitive data like SSN, bank details, or ID copies. Share this only after accepting a formal, written job offer. Ensure it's submitted via a secure company system or portal, never through insecure channels like standard email attachments.
Scrutinize Communication & Interviews
Watch for communication red flags: poor grammar, generic emails (@gmail), vague details, or undue pressure. Be highly suspicious of interviews held only via text or chat apps; legitimate companies typically use video or phone calls.
Beware of Unrealistic Offers
If an offer's salary or benefits seem unrealistically high for the work involved, be cautious. Research standard pay for similar roles. Offers that appear 'too good to be true' are often scams designed to lure you into providing information or payment.
Insist on a Formal Contract
Always secure and review a formal, written job offer or employment contract before starting work or sharing final personal details. Ensure it clearly defines your role, compensation, key terms, and conditions to avoid misunderstandings or scams.