Appodeal
Marketing Producer (Applovin)
Job Summary
The role involves leading growth strategies for mobile gaming titles via performance marketing channels, particularly focusing on AppLovin. The candidate will optimize campaigns through testing and data analysis, collaborate with interdisciplinary teams, and develop strategic partnerships. Requirements include extensive experience in mobile gaming marketing, managing large advertising budgets, and expertise in analytics tools. The position emphasizes strategic thinking, campaign optimization, and cross-team collaboration to drive business growth.
Required Skills
Job Description
Appodeal is a dynamic US-based product company with a truly global presence.
We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.
Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.
Why Appodeal?
At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!
We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.
Here’s what we value, and what we hope you do too:
- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.
🎯 About the Role
We’re looking for a Marketing Producer to lead the growth of our mobile gaming titles through data-driven marketing strategies — with a particular focus on scaling and evolving our AppLovin channel. This is a strategic and executional role that bridges performance marketing, creative production, and product growth.
🛠 Responsibilities:
- Lead the growth strategy on AppLovin, combining strategic vision with channel expertise
- Continuously optimize performance through systematic testing, iteration, and insight generation. Identify growth levers and scale what works.
- Collaborate closely with the product, creative, ASO, and data science teams.
- Champion structured experimentation — design meaningful tests, analyze results, and turn insights into actions.
- Develop and maintain a strategic partnership with AppLovin.
- Contribute to team-wide marketing strategy and knowledge — share insights, challenge assumptions, and raise the bar for campaign thinking and execution.
✅ Requirements:
- 5+ years of performance marketing experience in mobile gaming, with deep expertise in AppLovin.
- Proven track record of managing significant UA budgets and delivering measurable business growth.
- Solid understanding of the mobile marketing ecosystem — including attribution, MMPs, conversion tracking, and performance analytics.
- Experience working with BI tools such as Tableau or internal analytics systems.
Passion for mobile gaming, sharp marketing intuition, and excellent communication skills — able to align teams around a shared vision.
With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.
Join us and help shape the future of mobile app success!
Appodeal
The top Growth Engine for mobile app Indie Developers & Publishers. Accelerator, Monetization, User Acquisition, Analytics, App Intelligence...
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