Paid Ads Specialist (B2B)

Hey.

We’re a fun team.

We’re looking to hire an analytical marketer who has run paid ads on LinkedIn and Meta.

If you don't have LinkedIn Ads experience, please don't apply.

In this role, you’ll work underneath a Marketing Manager, and you'll start out with B2B on LinkedIn + Meta. If that goes well, we'll shortly hand you X, Reddit, Google and TikTok (no experience needed for these others). You'll be working alongside a CRM expert to help you with attribution, and you'll have a creative team to help you on the asset side.

As a heads up, this is definitely a 40-hour per week job and is ideal for someone who wants to eventually manage CRO as well.

Key Responsibilities:

• Develop and execute paid advertising campaigns across LinkedIn and Meta. Shortly after, it'll also be X, Reddit, and Google.

• Analyze conversion events using Google Analytics to inform campaign strategies.

• Utilize Google Tag Manager to deploy tracking tags and manage marketing data.

• Work with the creative team to develop assets.

• Track and report on campaign performance metrics twice a week.

• Maintain and update performance dashboards with the latest data.

• Dive into our CRM and help understand channel attribution.

• Work alongside the creative team to get assets made.

• Collaborate closely with the marketing team to ensure alignment with overall marketing objectives.

• Help work with our landing page designers to provide advice on CRO.

• Work with the lifecycle team to help with conversion.

Career Growth:

This role offers a clear path for professional growth, mentored by a Marketing Manager, and aims towards advancing to a Growth Marketing Associate position, focusing on performance marketing and analytics.

Qualifications:

• 4 or more years of experience in managing paid advertising campaigns, with at least 1-2 of those on LinkedIn, Meta and Google for B2B

• Proficient in Google Analytics and Google Tag Manager for tracking and data management.

• Ability to create visually appealing ad creatives and write effective ad copy.

• Skilled in analyzing, tracking, and reporting on campaign metrics.

• Proficient in using formulas in Google Sheets.

• Knowledgable in a CRM (pref HubSpot)

• Strong communication skills and the ability to work effectively in a remote environment.

• Speak quickly. Everyone on our team is a fast-talker. This matters to us ;)

How to Apply:

Please submit your resume + video highlighting your experience in paid advertising and your proficiency with Paid Channels, Google Analytics, Google Tag Manager and a CRM.

Include relevant work samples or any case studies showcasing your expertise.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets