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Cranial Technologies

Performance Marketing Analyst

Job Summary

Cranial Technologies is seeking a data-driven Performance Marketing Analyst to manage and optimize paid media campaigns across platforms like Meta and Google. The role involves setting up campaigns, conducting A/B tests, analyzing metrics, and collaborating with creative vendors. Candidates should have experience with digital advertising, analytics tools, and a strong analytical mindset. This remote position offers benefits including health coverage, retirement plans, paid time off, and more.

Required Skills

CRM
Analytics
A/B Testing
Performance Marketing
Campaign Management
Google Ads
Attribution Modeling
Digital Marketing
SEO
Marketing Automation
Paid Media Campaigns
Google Analytics
Meta Ads
Funnel metrics
UTM Tracking
Display Marketing

Benefits

Paid Time Off
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401k Retirement Plan
Holidays
Company Provided Laptop

Job Description

Cranial Technologies is the only company in the world completely dedicated to researching, diagnosing, and treating plagiocephaly (commonly called flat head syndrome). With over 300,000 babies successfully treated, we are the plagiocephaly experts.

We are looking for an intellectually curious, data-driven Performance Marketing Analyst to join our growing team.

The Performance Marketing Analyst will be responsible for the execution, testing, and optimization of our paid media campaigns across Meta, Google, and email. This is a hands-on, operational role focused on driving performance across D2C and Provider acquisition channels.

In addition, the Performance Marketing Analyst will be responsible for setting up campaigns, running A/B tests, measuring success, and analyzing results. This role does not require creative development.

This position is a remote role with travel 1-2 times per year for 3-4 days at a time. At this time, only candidates residing in the United States will be considered.

Responsibilities

  • Launch, manage, and optimize paid campaigns on Meta and Google Ads
  • Set up and analyze A/B tests on landing pages and ad creatives
  • Maintain and improve UTM tracking, attribution modeling, and reporting in platforms like GA4 and Meta
  • Monitor campaign budgets, CAC, ROAS, and funnel metrics
  • Collaborate with external creative vendors and internal teams to implement assets into campaigns

Qualifications:

  • Bachelor’s degree in a related field
  • 2+ years of experience managing Meta and Google Ads campaigns
  • Strong analytical skills and comfort using Google Analytics, UTM tracking, and attribution models
  • Comfortable working in a fast-paced, performance-driven environment focused on execution
  • Strong intellectual curiosity and a self-started mindset; eager to test, learn and improve.
  • Able to take different user and stakeholder perspectives into account to design innovative concepts and campaigns
  • Experience with technical SEO, display marketing and CRM / marketing automation platforms like HubSpot / Salesforce / Microsoft Dynamics is a plus

Benefits Package for Cranial Technologies:

  • Medical, Dental, and Vision Insurance
  • 401k Retirement Plan with matching
  • 3.5 Weeks Paid Time Off plus 7 company-paid Holidays
  • Life Insurance
  • Short/Long Term Disability Insurance
  • Company provided laptop
  • The pay range for this position is $65,000 - $80,000. Pay is dependent on the applicant’s tenure in their field and relevant experience

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

You will receive a confirmation email stating your application has been submitted. Once your application has been reviewed, you should receive an update on your status via email. Please keep an eye on your spam and junk mail. Please no phone calls regarding the position.

If you are unable to submit your application, please email the recruiting department at [email protected] for assistance.

Interested in this job?

Application deadline: Open until filled

Logo of Cranial Technologies

Cranial Technologies

Cranial Technologies is the sole provider of infant helmet therapy with the DOC Band and is home to over 100 plagiocephaly treatment clinics nationwide.

See more jobs
Date PostedJune 17th, 2025
Job TypeFull Time
LocationRemote
SalaryCompetitive rates
Exciting fully remote opportunity for a Performance Marketing Analyst at Cranial Technologies. Offering competitive salary (full time). Explore more remote jobs on FlexHired!

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