OKX
PR Director, EU
Job Summary
The role involves developing and implementing strategic PR plans within the European region, coordinating with internal teams and external stakeholders to increase media coverage and visibility. The candidate should have extensive experience in PR and communications, preferably within financial services, technology, or fintech industries, with a strong emphasis on media relations and campaign execution. Responsibilities include managing media relations, creating PR materials, and maintaining brand consistency across campaigns. The position requires a senior-level professional with a proven track record in global and regional PR efforts, deep media contacts, and strong stakeholder management skills.
Required Skills
Benefits
Job Description
- Develop and implement effective/creative strategic PR plans in coordination with key stakeholders in local markets, marketing, product, legal, compliance and others
- Be an integral member of our global comms/PR team, contributing to global initiatives, steering projects to completion, and helping to maintain strong relationships with internal and external stakeholders
- Create and amplify PR opportunities with our global partners including McLaren F1 Team and Manchester City Football Club, driving coverage and visibility in media and amongst potential users
- Manage PR agency's efforts to maximize effectiveness in support of (1) regional comms/PR initiatives and (2) global comms/PR initiatives that we would like to amplify across Europe
- Create opportunities to place stories in all types of media, especially tier-one general media and crypto publications
- Drive coverage volume through effective media strategy, pitching, interviews and media relations
- Write PR plans and PR material for announcements and key initiatives
- Cultivate and maintain relationships with media and influential industry peers
- Ensure brand consistency in all efforts
- Track and influence media coverage
- 12-15 years experience in PR and Communications with exposure in the financial services, technology or fintech industries – crypto experience strongly preferred
- Team management experience
- Proven work experience and success in a senior public relations role – a mix of agency and in-house is ideal
- Solid experience creating and executing successful global and regional PR campaigns resulting in high impact storytelling
- Deep media contacts across business, financial, crypto trade and TV
- Experience with investment and financial communications
- Fluent in English; other language fluency is an advantage
- An entrepreneurial attitude and a love of crypto
- Agile working style and ability to 'deliver and get the job done' while maintaining good stakeholder relationships
- Bachelor’s degree in marketing, communications, journalism or related fields
OKX
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