Instacart
Principal Ads Solutions Manager, B2B Ads
Job Description
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role - As a Principal Ad Solutions Manager, you will be instrumental in the launch and growth of Business to Business ad products. Your role will focus on engaging with prospective advertisers and partners, delivering strategic insights, and driving initiatives to achieve product, revenue, and adoption benchmarks for the launch of a new ads offering. You will work closely with our product, sales, and marketing teams to ensure our solutions meet the needs of new advertising stakeholders within our existing customer base.
About the Team - At Instacart our ads team's mission is to connect consumers with brands that will believe in the power of advertising to drive significant results for brands, consumers, and partners alike.
About the Job
- Translate company goals into an overarching commercialization and revenue strategy for new B2B ad products and partnerships. Develop and execute on strategic plans from inception through post-launch.
- Conduct thorough discovery sessions with CPG brands to understand needs, leveraging introductions from existing sales teams, senior leadership, and B2B ads partners.
- Scope and explore new revenue streams by establishing relationships with key decision makers and new personas within existing advertisers.
- Partner with product, marketing, sales and other cross-functional teams to shape and recommend new B2B ad products and narratives tailored to client/advertiser needs.
- Use insights and client feedback to enhance our product offering and value proposition.
About You:
Minimum Qualifications:
- 10+ years proven experience in sales engineering, management consulting, or enterprise solutions, preferably within digital advertising, e-commerce, CPG, or related industries.
- Strong knowledge of B2B CPG sales strategies and familiarity with industry dynamics.
- Excellent communication and interpersonal skills to engage effectively with senior-level contacts (VP+).
- Strategic thinker with the ability to translate market insights into actionable product and sales strategies.
- Ability to work collaboratively within a team and cross-functionally in a matrix org.
- Experience launching new offerings driving them to market success.
Preferred Qualifications:
- Bachelor's degree
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
Interested in this job?
Applications are no longer being accepted for this job.
Instacart
A grocery delivery service allowing users to order from local stores and have items delivered by personal shoppers.
See more jobsSafe Remote Job Search Tips
Verify Employer Thoroughly
Research the company's identity thoroughly before applying. Check for a professional website with contacts, active social media, and LinkedIn profiles. Verify details across platforms and look for reviews on Glassdoor or Trustpilot to confirm legitimacy.
Never Pay to Get a Job
Legitimate employers never require payment for applications, training, background checks, or equipment. Always reject upfront payment requests or demands for bank details, even if they claim it's for purchasing necessary work gear on your behalf.
Safeguard Your Personal Information
Protect sensitive data like SSN, bank details, or ID copies. Share this only after accepting a formal, written job offer. Ensure it's submitted via a secure company system or portal, never through insecure channels like standard email attachments.
Scrutinize Communication & Interviews
Watch for communication red flags: poor grammar, generic emails (@gmail), vague details, or undue pressure. Be highly suspicious of interviews held only via text or chat apps; legitimate companies typically use video or phone calls.
Beware of Unrealistic Offers
If an offer's salary or benefits seem unrealistically high for the work involved, be cautious. Research standard pay for similar roles. Offers that appear 'too good to be true' are often scams designed to lure you into providing information or payment.
Insist on a Formal Contract
Always secure and review a formal, written job offer or employment contract before starting work or sharing final personal details. Ensure it clearly defines your role, compensation, key terms, and conditions to avoid misunderstandings or scams.